Discount Retail Consulting D1 has become one of the protagonists in the commerce sector in recent years. Its growth has been sustained and, by 2025, it had a turnover of 24.3 billion pesos, growing at double digits, with an expansion that, in the opinion of Christian Bäbler, president of the company, is progressing at a "good pace". Last year, 200 stores were added to reach about 2,800 in the country. It was a good year," says Bäbler, explaining that the market, in general, g