Discount Retail Chains role is also gradually increasing. Their market share exceeded 44 percent; The small format of the retail chain such as convenience stores and drugstores, also record a significant growth rate and remain in good shape. The year 2025 brought a stabilization of consumer sentiment and an increase in the value of the FMCG market by 5.3 percent, despite a slight decrease in volume. Buyers are increasingly taking advantage of promotions and choosing higher qu