China: NB democratised modern retail and opens over 100 stores in Guangdong in 2026

Following China’s annual "315 Gala ( also known as the CCTV 3.15 Evening Gala ) is a high-stakes, "name-and-shame" television special in China that is essentially the country’s version of a corporate "judgment day." Aired annually on March 15 (World Consumer Rights Day) by state broadcaster CCTV, it has a massive cultural impact. Last year public trust in Chinese household products has been shaken. Last year’s scandal regarding the quality of sanitary napkins remained a sens

Asia

Mar 202 min read

Europe: LIDL launches new PARKSIDE campaign with Arnold Schwarzenegger and Ralf Moeller

Discount Retail Chain Lidl brings Arnold Schwarzenegger back in the spotlight for PARKSIDE, the DIY private label brand exclusively from...

Europe

Aug 28, 20252 min read

Germany: DRC's RTL TV interview - Aldi growth in USA

Discount Retail Consulting was featured in an interview on the German television program Galileo, which is produced and aired on the ProSieben network (at 5.28 minutes). The series highlighted Aldi's substantial growth in the USA and was broadcast nationally last week. Aldi, a prominent player in the grocery retail industry, has secured its position as one of the top 3 retailers in terms of store count, showcasing remarkable growth in recent years. Despite its rapid expansion

Sep 28, 20241 min read

Turkey: A101 also challenges awards with 'The Biggest Challenge'

Discount Retail Chain A101, owned by won the Silver Effie in the 'Multi Retail and Marketplace' Category at the Effie Awards, the world's leading marketing and advertising competition, with its 'The Biggest Challenge' commercial A101, which meets millions in every district of Turkey with more than 13,000 stores, continues to meet with brand new successes in the world of marketing and advertising. A101, which has challenged habits all over Turkey with Müge Anlı until today, a

Jun 5, 20241 min read

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