Discount Retail Chain Aldi USA is striking a cord with consumers actively tightening their belts, shows new analytics. Data from Big Chalk Analytics’ newly launched Trade-Off Consumer Dashboard reveals that one-third of U.S. households are adopting permanent value-seeking behaviors. Aldi is becoming a primary target for Walmart’s value seekers. 24% of Walmart trade-off shoppers are visiting Aldi more often (compared to 18% of overall Walmart shoppers). 48% of these budget-foc