Discount Variety Retail Chain Action integrates webshop into its mobile app. In non-food hard discount, the golden rule has always been simple: Protect the physical storefront. The profitability of the "treasure hunt" relies on massive brick-and-mortar volume and low-margin, high-impulse baskets. For years, replicating that magic on a digital screen was seen as an unprofitable distraction. But consumer habits evolve, and even the most disciplined retail giants must bridge the