Discount Retail Chain Netto Nord's representatives see new development opportunities for the retail chains that are able to adjust their offer according to demographic changes. Anders Hagh, CEO of Salling Group, and Brian Nyeng Olesen, CEO of Netto Polska, told about how the strategy of retailers will change in the face of the new market realities. Demographics in Poland are changing retail Demographic changes will have an increasing impact on the retail market. The shrinking

Poland's FMCG market grew in value by PLN 14.5 billion last year. That figure has circulated widely in trade media, prompting more than a few international suppliers to take a serious look at Poland as an export destination. But place a second number next to it: over the same period, actual FMCG sales volumes fell by 1.8%. The logic becomes clear immediately. Value growth was driven by inflation and promotional price competition — not by consumers buying more. Real purchasing