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- Poland: Biedronka's pricing policy prevents food inflation in Poland by 3 percentage points
Discount Retail Chain Biedronka Poland (owned by the Portuguese Jeronimo Martins) CEO Luís Araújo talked about the pricing strategy of the chain, which treats maintaining the cheapest position on the market as the main priority. The manager explained what methodology is used when comparing baskets and expressed the assumption that if Biedronka followed market prices, the increase in food prices in Poland could be even more than 3 percentage points higher. One of the projects recently implemented by the Biedronka chain was the launch of an e-commerce website with an offer of industrial products. As Luís Araújo, CEO of Biedronka, emphasizes, it was a natural step on the way to the development of the network, because these product categories are included in the stationary offer. However, they are available mainly as part of in-out promotional campaigns and are only a supplement to the food offer, they are also to contribute to the acquisition of additional customers. However, in the online store they are constantly available. The manager pointed out that the project of an e-store with a non-food offer is very fresh, it still needs to be refined, including expanding the assortment and developing stable supply channels. Luís Araújo: Low price is sacred Luís Araújo emphasized the importance of low price policy in the strategy of the Biedronka chain. There is no greater sanctity than low prices. It is price perception that drives sales, which is why maintaining the position of the cheapest chain on the Polish market is our main priority. That is why every week we study prices in the market, follow our indices and at regular meetings with management we present and discuss detailed reports," he revealed. The manager pointed out that Biedronka very closely monitors the price gap and makes sure that the increase in prices on the shelves is correspondingly lower than the inflation of food prices on the Polish market. "Currently, after February 2023, the price gap remains at the same level as always, i.e. we have prices on average more than two percentage points lower than market prices. And that's not going to change. The methodology for comparing shopping baskets is important. In our case, we always compare our lowest price with the market price, if in a given week we have, for example, a 2+1 promotion, we include a promotional price in the basket, not a regular one. What matters is how much the consumer will actually pay for the goods," Araújo explained. "Also, the prices offered in promotions available to holders of the Moja Biedronka card are included in our statements, which is justified because we have already issued over 15 million cards and they are massively used", he added. Thanks to Biedronka, the price is slightly lower "Our policy of keeping prices below market levels has contributed to some extent to limiting food price inflation in Poland. It is difficult to assess exactly how big this contribution is, but taking into account the size of our share in the food market, it can be assumed that if we followed the market in this respect, the increase in food prices could be at least three percentage points higher," concluded Luís Araújo. See here for more: Luís Araújo: Gdyby nie polityka cenowa Biedronki, inflacja żywności w Polsce mogłaby być o 3 p.proc. wyższa - Wiadomości Handlowe (wiadomoscihandlowe.pl) #smartdiscount #biedronka #inflation #pricing #policy #lowprice #lowestprice #poland #drc #discount #retail #consulting #discountretail #discountretailconsulting
- Thailand: MR. D.I.Y. donates funds and essential items to home for Handicapped Animals Foundation
Discount Variety Retail Chain MR. D.I.Y. Thailand (owned by Malaysia based PE firm Creador) sends love and care to disabled cats and dogs by donating funds and essential items with a total value of 30,000 baht (€1,000) to Home for Handicapped Animals Foundation (under the patronage of Luangta Maha Bua Yannasampanno) to help abandoned disabled animals that needed to be taken care closely. Mrs. Kanung Deepa, Vice President of Home for Handicapped Animals Foundation receives the donation at Home for Handicapped Animals Foundation, Pak Kret, Nonthaburi. The activity is part of MR. D.I.Y. Cares to help improve better community and society. Mr. Arnupharp Kongmalai, Head of Marketing Department of MR. D.I.Y. Thailand said “MR. D.I.Y. is aiming to develop society in all dimensions. Today, we come to visit and help disabled animals by supporting funds as well as donating MR. D.I.Y. products which include pet foods, cat litter, dog shampoo, pet pads, bin bags, cat litter scoops, dog pampers, and collars for dogs and cats as part of helping the foundation to take care of all the disabled animals. Stray animals with disabilities are a problem that Thai society is now facing because these animals tend to easily get injured and disabled from living outside along the street. Moreover, the number of abandoned animals continues to increase constantly during the pandemic period. Currently, the Home for Handicapped Animals Foundation has more than 500 handicapped animals under supervision. MR. D.I.Y. has recognized the importance of this matter, therefore, we organize this activity to pass on our support to the staff at the foundation as well as to support the foundation’s work for the animals. We also visit the animals and have discussions on the foundation's history and the treatment to take care of disabled animals in order to provide more specific support to the foundation in the future.” MR. D.I.Y. continues to help improve Thai society in all dimensions through a variety of corporate social responsibility activities under the name of MR. D.I.Y. Cares as well as spreading care and help to all Thais and communities in all regions of Thailand in order to creatively create a sustainable society which is a foundation of sustainable growth. MR. D.I.Y. also aims to encourage all employees to give back to society by always offering good quality products of more than 18,000 products in 10 categories holding true to its company motto ‘ALWAYS LOW PRICES’ to serve customers in over 500 stores across Thailand. About MR. D.I.Y. MR. D.I.Y. is one of the largest home improvement retailers in Asia with more than 2,500 stores across 10 countries (Malaysia, Thailand, Brunei, Indonesia, Singapore, Philippines, Spain, Turkey, Cambodia, and India) The home improvement retailer has been dedicated to making a positive difference in the lives of its valued customers by offering convenience at all of its stores nationwide. All MR D.I.Y. stores are managed directly, and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR. D.I.Y. stores offer a wide selection of approximately 18,000 SKUs, across 10 categories Hardware, Household, Electrical, Car Accessories, Furnishing, Stationery & Sports, Toys, Gifts, Computer & Mobile Accessories, and Jewelry & Cosmetics. The company strives to always put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value for money, holding true to its company motto: “ALWAYS LOW PRICES”. See here for more: MR. D.I.Y. continues to send care and kindness by donating funds and essential items with a total value of 30,000 baht to Home for Handicapped Animals Foundation | MR.DIY Trading (Thailand) Co., Ltd | MR.DIY (mrdiy.com) #smartdiscount #mrdiy #marketing #nonfood #growth #developing #categories #drc #discount #retail #consulting #discountretail #discountretailconsulting #thailand #creador #pe #animal #welfare #sustainability
- Spain: Action opens its first store in the Valencia region and ninth in Spain
Discount Variety Retail Chain Action (owned by PE 3i Group) expands its presence in Spain with a new store in Villarreal, in the province of Castellón. This is its first store in the Valencian Community and the ninth in Spain. The new space will have almost 1,000 square meters. Located on Avenida Italia 23, it will have a parking lot with 40 spaces. It offers 6,000 products in its 14 categories (from toys and crafts to household products, through gardening, DIY and food). In its assortment, with 150 new products on its shelves every week, more than 1,500 of its products are priced below 1 euro and the average price of all products is less than 2 euros. "We continue with the expansion in the Mediterranean area and now we open a new store in Castellón. We believe that it is a great bet to continue in this area, since there is a great demand and there is also a very interesting population that demands these products. We continue to work with these openings so that all Spaniards can enjoy the unique experience of Action anywhere in Spain," explains Bart Raeymaekers, Regional Director of Action and responsible for operations in Spain. In terms of sustainability, Action works to bring its customers more environmentally friendly products. By 2021, 70% of Action's wood products and 86% of cotton products came from more sustainable sources. Action expects to reach its goal of 100% sustainable sourcing of these materials as soon as 2024. With more than 2,200 stores in Europe, Action employs 68,000 workers, of whom more than 5,750 were hired between 2021 and 2022. In Spain, the number of employees already exceeds 200. With the opening of this new store, Action creates a total of 24 jobs in Villarreal. See here for more: Action desembarca en Villarreal con su primera tienda en la Comunidad Valenciana - Noticias y Actualidad Retail (justretail.news) #smartdiscount #action #expansion #growth #spain #drc #discount #retail #consulting #discountretail #discountretailconsulting
- Poland: Biedronka will open 130 stores in 2023
The Jeronimo Martins Group, owner of discount retail chain Biedronka, showed its results for 2022. The Group's revenues amounted to EUR 25.4 billion (an increase of 21.5% y/y). In 2023. Biedronka will open approx. 130-150 new stores and modernize approx. 350 outlets. In turn, the Hebe drugstore chain plans to develop an e-store and open about 30 stationary outlets. "In 2022, a year of extreme uncertainty, consumers have once again appreciated the value of our proposals, namely price investments. The war in Ukraine has contributed to the disruption of international supply chains caused by the m.in Covid-19 pandemic (...). During this time, we have made a commitment and done our best to curb food inflation. We have "absorbed" most of the costs and passed on only part of them to consumers (...). We entered 2023 with a strong 'sales momentum'," said Pedro Soares Dos Santos, CEO of Jeronimo Martins. Biedronka will open 130-150 stores this year In 2023. Biedronka will open approx. 130-150 new stores and modernize approx. 350 outlets. In 2022, sales of Biedronka in local currency increased by 24.1%, with LFL at 20.6%. Sales reached €17.6 billion, up 20.9% from 2021. The strong sales led to a solid EBITDA growth of 15.0% (+18.1% in local currency). The EBITDA margin was 8.7% in 4Q22 vs. 9.4% in 4Q21. Biedronka expanded in 2022 by 145 stores (157 openings and 12 closures) 367 stores were modernized and a new distribution center was opened. At the end of the year, Biedronka had 3,395 stores. Biedronka's investment outlays in 2022 amounted to EUR 485 million. See here for more: Biedronka will open 130 stores this year. Hebe four times less (dlahandlu.pl) #smartdiscount #biedronka #jeronimomartins #portugal #poland #facelift #stores #expansion #growth #drc #discount #retail #consulting #discountretail #discountretailconsulting
- Portugal: Lidl exported 27,000 tonnes of fruit and vegetables in 2022
Discount Retail Chain Lidl Portugal announced that the results of its joint export campaign with Portugal Fresh represent a 23% increase compared to last year, reaffirming the retailer's support for national producers. In 2022, more than 1,500 trucks with national fruit and vegetables left the country for 11 European markets. By taking the national lead in the export of Portuguese products to Europe and being the brand that offers the opening to most different markets, without obtaining any tax incentives for this attitude and this by supporting partners, with contracts signed with the destination markets, with the advantage that the partners are able to: Planning the quantities to be exported through its store network, over the years, Lidl has contributed to a sustainable growth in the export of national fruits and vegetables to the different countries in which it is present. In 2022, through its partnership with Portugal Fresh, Lidl has helped national producers export 27,000 tonnes of fruit and vegetables, a growth of 23% compared to the previous year. See here for more: Lidl Portugal half 2022, 27.000 Tonnen Obst und Gemüse zu exportieren ‹ Fruchtportal #smartdiscount #lidl #export #fruit #vegetables #portugal #drc #discount #retail #consulting #discountretail #discoutretailconsulting
- UK: Aldi to boost starting pay by 13%
Aldi is maintaining its position as the UK’s highest paying supermarket by boosting its starting pay for store assistants to a minimum of £11.40 per hour nationally, and £12.85 within the M25. The new starting rate, which is effective from 1st July 2023, is more than 13% higher than this time last year, representing an investment of more than £100m in colleague pay in the last 12 months. The new rates are higher than the Real Living Wage, set by the Living Wage Foundation, of £10.90 per hour nationally and £11.95 for colleagues in London. It will impact over 28,000 UK workers. Wages are also set to rise further for senior colleagues to £12.30 nationally and £13.15 within the M25 – based on length of service. The German discounter is also the only supermarket to pay for breaks, which for the average store colleague is worth an additional £927 annually. Aldi is set to create more than 6,000 new jobs this year, adding to the 4,500 permanent roles created last year. The supermarket, which was named by consumer champion Which? as the UK’s cheapest for 2022, has more than 40,000 colleagues and over 990 stores in the UK. “We believe our colleagues are the best in the sector and we are committed to ensuring they are also the best paid,” chief executive officer of Aldi UK and Ireland, Giles Hurley said. “We are incredibly proud of every single member of Team Aldi and are pleased to become the first UK supermarket to pay a minimum of £11.40 per hour to all store assistants.” This announcement follows a series of pay increases by Aldi, including raising hourly rates for 7,000 warehouse colleagues across the UK. Source: Grocery Gazette #uk #aldi #salary #pay #smartdiscount #discountfoodretail #discounter #discount #foodretail #retail #drc #discountretailconsulting #retailconsulting #consulting #consultancy
- USA: Private label gets more and more important for Dollar General
The discounter, which posted disappointing Q4 results Thursday, said it is working to cater to increasingly cash-strapped shoppers with low-priced food, beverages and other items. Dollar General executives on Thursday said they were disappointed with fourth-quarter sales results, despite gaining market share in both food and beverage, as well as non-consumable goods. But the Goodlettsville, Tennessee-based retailer said it continued to see wealthier shoppers coming through the doors, seeking value-priced items, as it increased its offerings of frozen and refrigerated foods, and private-label items. For the quarter ended Feb. 3, Dollar General reported same-store sales growth of 5.7%. Same-store sales increased 4.3% for the fiscal year. Fourth-quarter operating profit increased 17.1%, to $993.2 million, while full-year operating profit grew 3.3%, to $3.3 billion, the retailer said. Same-store sales were largely driven by inflation, with a significant decrease in traffic in December. The retailer blamed that drop off on the impact of winter storm Elliott. Dollar General shoppers during the quarter were very much focused on value. Products that retail for $1 or less, part of the company’s Value Valley set, posted same-store sales growth of more than 30%. “We are still leaning hard into our dollar price point,” Dollar General CEO Jeff Owen told analysts, according to a transcript from financial services site Sentieo. “And we’re there for that customer.” That same consumer is also shifting to more private brands and to food and beverage, as opposed to discretionary items, Owen said. “It’s primarily due to food inflation,” he noted. “And obviously, as you think about how that changes her behaviors, one of the things we’re seeing is she’s relying more on savings, credit cards and also borrowing money, quite frankly, from friends. And as that shows up in the store, what we’re seeing in the shopping behavior is that translates into our customer coming more often, she’s buying fewer items on occasion.” Private label currently makes up more than 20% of total sales at Dollar General. “Within consumables, private brand growth, both in absolute dollars and penetration, was the highest in the fourth quarter,” Owen noted. This year, Dollar General intends to increase private-label products across departments including candy and snacks, perishables, pet food and over-the-counter health care products. The retailer continues to expand its DG Fresh initiative, saying it now self-distributes perishable products to its more than 19,000 stores from 12 facilities around the country. Fresh produce is now sold at more than 3,200 locations, with plans to expand it to a total of more than 5,000 stores by the end of the year. “We continue to be pleased with the cost savings from this initiative and, importantly, the significantly enhanced profitability of our perishables offering,” Owen said. “In addition to capturing cost savings, DG Fresh also aims to increase sales in frozen and refrigerated categories. We are pleased with the performance on this front, including enhanced product offerings in stores and strong performance from our perishables department, which had our strongest rate of comp sales growth during 2022.” Source: Winsight #usa #dollargeneral #privatelabel #results #smartdiscount #discountfoodretail #discounter #discount #foodretail #retail #drc #discountretailconsulting #retailconsulting #consulting #consultancy
- Turkey: ŞOK Marketler offers special products for the month of Ramadan
Discount Retail Chain ŞOK Marketler offers special supply boxes and gift cards to its customers for the month of Ramadan, which strongly highlights solidarity. Those who wish to share the prosperity of Ramadan may purchase the Ramazan supply boxes, gift cards, or digital gift shopping codes from ŞOK Marketler to help those in need or make their loved ones happy in this significant month, highlighting unity and togetherness. ŞOK Marketler’s supply boxes, launched with the motto “ŞOK loves to share the bounty of Ramadan,” contain 13 essential staple food product varieties, including rice, lentils, bulgur wheat, pasta, sunflower oil, flour, tomato paste, tea, sugar, salt, instant soup, olives, and instant pudding. These boxes featuring popular and reliable private label ŞOK Marketler products by Piyale, Deren Çay, and Evin are available at ŞOK stores and online via the application Cepte ŞOK. ŞOK Marketler also offers physical gift cards for Ramadan. Customers can make bulk purchases to upload as many credits as they wish. And those customers wishing to send supplies digitally can share the digital gift shopping codes with any phone number. The person who receives the code can use it when shopping at stores or via Cepte ŞOK. Commenting on the company’s Ramadan campaigns, ŞOK Marketler CEO Uğur Demirel remarked: “The month of Ramadan is a time when we believe prosperity multiplies through sharing. Our customers who wish to support those in need or make their loved ones happy at this time can easily do that by purchasing our supply boxes, gift cards, or digital codes and sharing them with the people or organizations of their choice. The recent major earthquake disaster has led us to experience the significance of unity and solidarity once again, albeit in a highly challenging way. In the month of Ramadan, when the sense of companionship is at its peak, we are proud to support solidarity as ŞOK Marketler.” See here for more: (3) ŞOK Marketler offers special products for the month of Ramadan (ortakalan.org) #smartdiscount #sok #ramadan #promotion #privatelabel #essentials #turkey #drc #discount #retail #consulting #discountretail #discountretailconsulting
- Germany: Lidl sponsors UEFA EURO 2024
Discount Retail Chain Lidl Germany is thrilled to be an Official Partner of UEFA EURO 2024 in Germany. Europe's best national teams will be competing for the title of European Champion in ten German cities and Lidl will be right there with them from day one! As official partner we will be supporting not only the final tournament, but also the European Qualifiers from March 2023 to March 2024. This is the ideal partnership for us. Football entertains millions of people every day, and Lidl is a reliable partner to millions of customers for their everyday grocery needs. We aim to use this to make UEFA EURO 2024 accessible to everyone and to bring the sport and the fans closer together. Another of our aims through this partnership is to re-emphasize our commitment to fresh, sustainable and healthy food. We want to show the roles food and sport play in an active and healthy lifestyle. #smartdiscount #lidl #germany #uefa #uefa2024 #sponsoring #exposure #europe #drc #discount #retail #consulting #discountretail #discountretailconsulting #football
- Poland: Dealz opens new distribution centre
Discount Variety Retail Chain Dealz (owned by Pepco Group) opened its first warehouse in Łyszkowice (Łowicz district). It was necessary because by the end of 2023. Dealz wants to double the number of stores in Poland. The warehouse of 47,000 sqm. in Łyszkowice is already stocked and supports Dealz stores from all over the country. The investment is to allow the implementation of development plans of the network, which wants to double the number of stores by the end of 2023. The dynamic development of the network requires flexibility and efficient logistics. The new distribution centre fits perfectly into our needs also due to its geographical location, strategic from the transport and cost point of view. Thanks to it, we will be able to ensure uninterrupted availability of products that customers are so eager to reach for comments Marcin Langowski, CEO at Dealz Poland. The location of the warehouse allows you to handle delivery processes to Dealz stores within 36 hours from the moment of placing the order (by the store). The leased DC is prepared for three-shift work with a potential of employment for 600 people. It uses a number of modern technological solutions, including forklifts with lithium-ion batteries with fast electric charging and a photovoltaic installation. Changes are coming The opening of the warehouse is one element of a wider process of change at Dealz. In the coming months, the chain plans to introduce a modernization program in Poland, including the optimization of the assortment and store space as well as the implementation of new technological solutions. The chain is also working on optimizing the supply chain, which will allow for even more efficient service of existing and new stores. The first Dealz store in Poland was opened in February 2018 in Swarzędz. Currently, there are 170 of them. They offer an assortment of more than 3,000 products of different brands. In stores and headquarters in Poland, the chain employs almost 2000 people. The entire Pepco Group, to which Dealz belongs, has about 4,000 stores located in 19 countries, including the United Kingdom, Ireland, Spain and the region of Central and Eastern Europe, and employs approx. 43,000 people. See here for more: Dealz uruchamia centrum dystrybucyjne w Polsce - Inne - Handel - Portal informacyjny Handelextra.pl #smartdiscount #dealz #pepco #hillwood #dc #distributioncentre #supplychain #expansion #growth #poland #drc #discount #retail #consulting #discountretail #discountretailconsulting #steinhoff
- Romania: Auchan launches a new hyper discount store concept
Hypermarkets Auchan Ploiesti (from March 23) and Auchan Timisoara Calea Șagului (from March 28) become Auchan Discount and offer customers a carefully selected commercial offer of up to 15,000 products, with low prices day by day, through which customers can save even more. The new concept responds to all purchasing powers, offering consumers a varied assortment consisting of 60% food products and 40% non-food products, with an important emphasis on Auchan branded items, at the best quality-price ratio, products made in Romania and not only. Thus, approx. one third of the store's range is represented by Auchan branded products and exclusive brands. In order to offer even better prices and advantages to consumers, the two auchan discount stores make important cost savings by reducing electricity consumption, reducing the spaces for refrigerated showcases, optimizing logistics processes and reducing transport costs. Also, investments in decoration and advertising are reduced, and the products are supplied and handled, as far as possible, to the pallet and box, using adapted furniture. Moreover, the product ranges are carefully selected, consumables and packaging are diminished, and storage spaces are reduced. Last but not least, the retailer's ability to negotiate the purchase of large quantities helps to obtain even better prices within the network. Great prices and advantages of the discount concept "The development of this concept of hyper-discount, characterized by low prices and the advantages it brings to consumers, further underlines our mission to protect the purchasing power of customers, even more so in this period of inflation that we are going through. Auchan Discount, which we have introduced in the two remodeled stores, keeps the elements of customer experience, customer reception and service, services, as well as the orientation towards a sustainable trade, being at the same time a very demanding store concept at cost level, and the savings made are reinvested in the efforts to support the promised price level" said Tiberiu Dănețiu, Marketing Director Auchan Retail Romania. In the two Auchan Discount hypermarkets, customers will also find a rich assortment of Romanian products, including over 40 Auchan national routes. We remind you that, in the Auchan network, the food range is made up of over 90% of products from Romanian companies, and over 85% of the company's suppliers are Romanians, including 100 ultralocal producers. As for Auchan's own brand products, their number amounts to over 1,200 items, of which most, over 700 are made in Romania, by Romanian producers. Buyer comfort The customers of the stores will still be able to enjoy comfort and an easy shopping experience, as the new concept of discount hypermarket keeps the alleys wide, offers a fast journey to customers, a visible signaling of the categories and a large number of cash registers (19 houses in Ploiesti, respectively 22 in the store in Timisoara) with scanning and collection services provided by the Auchan cashiers, as well as houses that can be operated in self-check-out mode. The sales surface of the hypermarket remains identical following the remodeling, instead, in order to streamline costs and ease the shopping path, the structure of the districts has been modified, and certain categories of products are arranged at pallet level. The design of the store is a new one and highlights the promise to customers, that of offering low prices so that they can save day by day. Shopping on auchan.ro and benefits In addition, Auchan Discount customers can also make purchases on auchan.ro, and these can be picked up from the store through the Click &Collect service or from the hypermarket parking lot, from Auchan Drive. The range of services is completed, based on the MyCLUB Auchan loyalty card, by the free service of renting tools for home and garden, as well as by those for collecting used food oil, pet, aluminum and glass. Within Auchan Discount, customers permanently benefit from 5% money back as a bonus on the MyCLUB Auchan loyalty card for over 3000 Auchan products and exclusive brands, such as Cosmia, Actuel, Qilive, Selecline, OneTwoFun, InEXTENSO or Airport. For the other brands in the ranges of fresh products, grocery, personal and home care, baby products, customers have a 3% discount on the spot for every 3 products purchased, until April 30. In the first days of launch, customers of both stores also benefit from 10% money back as a bonus on the loyalty card to the entire shopping cart, in addition to the already existing discounts and promotions, within certain terms and conditions. About Auchan Auchan Romania has 344 stores in its portfolio, including 33 hypermarkets, 6 supermarkets and 305 MyAuchan ultra-proximity stores, of which over 290 in Petrom stations, as well as the online store auchan.ro. With a turnover with taxes in 2021 of over 1.2 billion Euros, the retailer proposes to the inhabitants of the cities where its stores are present a modern, quality trade, with the widest ranges of products and a responsible discount concept, with all low prices, every day. The retailer is Customers' Friend certified and has received Customers' Friend – Superior Excellence status. See here for more: Auchan launches a new hyper discount store concept. The first two stores remodeled under the new concept (retail-fmcg.ro) #smartdiscount #hyper #auchan #romania #remodelling #drc #discount #retail #consulting #discountretail #discountretailconsulting
- Netherlands: Discount chain Action makes more than billion euros in profit
Discount Variety Retail Chain Action (owned by 3i Group) posted an operating profit (EBITDA) of €1.2 billion in 2022. This is 45% higher than in 2021. Turnover also rose sharply. At the beginning of this year, Action already reported that turnover was 30% higher last year and amounts to € 8.9 billion. The discounter achieved this turnover through 2263 stores in ten countries. Of these, 407 are located in the Netherlands. The British parent company 3i Group does not provide figures on turnover and profit in the Dutch home market. In 2022, Action opened 280 new stores, including the first discount stores in Spain, making it the tenth European country in which the fast-growing discounter operates. The expansion continues this year, because earlier this month Action opened its first store in Slovakia, which is the eleventh country where the originally North Holland discount store is gaining a foothold. "The demand for discount is high everywhere," says CEO Hajir Hajji, who said in a statement that customers visit Action for daily products such as cleaning products, personal care items, toilet paper or sanitary towels, as well as for clothing or DIY items, for example. "In 2022, products that respond to high energy prices such as plaids and blankets and candles were particularly popular," says the CEO. See here for more: Home - Update2022 (action.com) #smartdiscount #action #netherlands #uk #3igroup #pe #investment #ebitda #profit #growth #expansion #drc #discount #retail #consulting #discountretail #discountretailconsulting #prepareforlisting #revenues











