Discount Variety Retail Chain Poundland (owned by Pepco group) announced that it would be opening its largest store in Yorkshire. Spanning a whopping 1,850m2, over three times the size (600m2) of a normal Poundland, the store will create ten new jobs with 29 colleagues transferring from its smaller store on the same retail park which closes on Thursday. In addition to the amazing value customers expect in categories such as food and drink, home and pet, entertainment and stationery, there’ll be more choice than ever before - from new greetings card ranges to the most extensive range of toys carried in any Poundland.
The super-sized store will be bright and airy with a modern and contemporary feel designed to give customers maximum convenience from extra wide aisles to make navigating the store easier, to trolleys and easy-to-use supermarket-style belted checkouts. Around a third of the store will be dedicated to Pep clothing and home, offering the widest possible range of womenswear, menswear and kidswear from the UK’s fastest growing clothing brand. Poundland has become one of the UK’s top 20 clothing retailers, in under seven years and the Rotherham destination store will have changing rooms for customers’ convenience.
The Pep Home department will include the latest 2023 ranges, including new kitchen storage options, bathroom accessories and soft furnishings. Pep Home’s range of faux plants has always been popular, but for those who want to try their hand at the real thing, there will be a selection of house plants to enhance the home. Rotherham Parkgate will join the growing number of stores to offer chilled and frozen food and it will be one of around 300 stores across the country getting fresh fruit and vegetables, as well as a selection of beers, wines and spirits.
The whole store will have a modern, contemporary feel from the use of lightboxes, digital signage and mannequins to the clean vistas across the store as replacement stock is kept in the warehouse, not on high shelves across the shop floor.
It will offer a range of small domestic appliances and customers will be able to choose from a broad selection of small domestic appliances from Russell Hobbs, such as toasters, kettles and irons. The wider than usual range of health and beauty products will include Poundland’s own Make Up Gallery, #6 skincare and brands such as Rimmel and Essence.
Poundland director of retail, Darren Kay, said: “We love being in Rotherham, in fact we’ve been here for over ten years and we know how much locals love their Poundland. That’s why we wanted to open an even bigger and better store our largest in Yorkshire.
“The size of the store means there’s more of our amazing value under one roof across more categories than ever before.
“Where we’ve opened stores of this scale in other areas, they have wowed customers and we’re thrilled that Rotherham will be one of the first locations in the UK to have one of our large ‘destination’ stores bringing shoppers from across Yorkshire.
"What’s more customers won’t have to travel far as we are on the same retail park. We really can’t wait to open the doors on Friday.”
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