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Poland: Netto´s own private label brands 30% cheaper than branded products

Updated: Mar 30, 2023

Discount Retail Chain Netto Poland (owned by the Danish Salling Group) customers save an average of 30 percent every time they put private label alternatives into their baskets instead of branded products when shopping. The strength of private labels lies, among other things, in their prices.


How many customers choose Netto private labels

Currently, more than 37% of customers choose discounted products in stores, and 68% shop in stores where product prices may be lower.


Based on the results of ASM Sales Force Agency's shopping basket research for January and February 2023, Netto points out that customers of this network who decide to choose private labels can reduce their bills by about 1/3. Importantly, private label products are characterized by high quality, exceeding expectations. An additional advantage is the twice lower growth rate of private label prices in Netto compared to branded products.


Netto continues to develop its own private label brands

As of today, the offer of Netto own brands covers as much as 70% of the examined shopping basket of ASM Sales Force Agency. This value will increase, the chain is conducting intensive activities towards the development of own brands, expanding and deepening them, but also planning to implement another 10 own brands in specific categories in the near future.


"At Netto, we meet the expectations of customers, thus making every effort to present an offer supporting household budgets in these difficult circumstances. The most important thing for us is that among all the products, each of the chain's customers should find the one that meets their expectations: price and quality", comments Witold Baran, Commercial Director of Netto Polska.


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