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Spain: Mercadona, Lidl and Aldi increase their workforces in Spain to double digits driven by the growth of their sales
Discount Retailer Chain giants Mercadona, Lidl, and Aldi are famous for driving the massive growth of private-label (MDD) products in Spain, their impact goes far beyond the grocery aisles. The stellar business performance of these three formats over the last five years has triggered a massive hiring boom, resulting in 18,400 new jobs between 2021 and 2025. Job Creation: Double-Digit Workforce Growth According to data compiled by infoRETAIL, all three chains achieved double-d
13 hours ago2 min read


USA: Save A Lot now has a Fresh Cut Meat campaign
Discount Retail Chain Save A Lot announced the launch of its new Fresh Cut Meat campaign, spotlighting the retailer’s commitment to providing customers with fresh, quality meat cut in store at affordable prices. The campaign is anchored in a commercial that extends across social, in-store and other digital channels. It’s designed to highlight a key point of difference from other national grocery stores, which is that Save A Lot cuts meat fresh in-store. This differentiator al
2 days ago2 min read


Research: The Rise of the "Kakashi School": How Chinese Meituan’s Happy Monkey is Upending Brick-and-Mortar Retail
As the traditional, one-size-fits-all Carrefour model continues to decline, brick-and-mortar retailers are aggressively seeking new paths to survival. The latest disruptive strategy gaining traction is the "Kakashi School." Created by Meituan’s crossover venture, Happy Monkey (开心猴子), this model bridges the gap between e-commerce and physical retail. Named after the "Copy Ninja" Kakashi Hatake from the anime Naruto, this school does not waste resources inventing its own moves
2 days ago3 min read


USA: Dollar General posts higher first-quarter sales and profit, raises operating performance
Discount Variety Retail Chain Dollar General Corp. outpaced initial expectations for the first quarter ending May 2, 2026, delivering solid growth despite severe winter weather and store closures. Net sales rose 3.4% to $10.8 billion, anchored by a 2% increase in same-store sales—driven by a 1.4% uptick in foot traffic and a slightly higher average ticket size. Growth was balanced across all core merchandise categories (consumables, apparel, seasonal, and home goods) alongsid
2 days ago1 min read


Spain: TEDi’s Strategic Expansion Across Iberia
Discount Variety Retail Chain TEDi is one of Europe’s premier non-food discounters, continuing to solidify its footprint across 15 countries, operating over 3,700 stores and employing a global workforce of 36,000. Known for its vast, budget-friendly selection—spanning home decor, household essentials, stationery, DIY crafts, and pet supplies—the German retailer is heavily prioritizing the Iberian market for its next phase of growth. 1. Strategic Footprint and Market Presence
2 days ago2 min read


Poland: The Evolution of the Polish Discounter War: From "Cheapest" to "Fairest"
Discount Retail Chain Lidl and Biedronka the two grocery retail marketleaders in Poland are at long-standing price war which has entered a new phase, moving beyond basic discount claims to a psychological battle over transparency. The Whistleblower Strategy: Lidl broke industry silence by publicly calling out Biedronka for altering prices based on store location. By exposing this standard industry practice, Lidl shifted the narrative to focus on corporate fairness. The Psycho
2 days ago1 min read


Belgium: Aldi concretizes plans for Sunday opening
Discount Retail Chain Aldi also wants to open its Belgian stores on Sunday morning: the retailer has explained its plans to the unions. Formal consultations on the conditions have yet to start. On a voluntary basis The fact that Aldi is considering opening its stores on Sundays from now on became known in April: then that message caused great unrest and even a strike wave in the Belgian stores. The unions were dissatisfied with the way the news came out. This week, the discou
2 days ago2 min read


China: Harddiscount Chaohé Suàn NB Strikes Gold in Hefei: Full Yangtze Delta Coverage Achieved
Discount Retail Chain Chaohé Suàn NB and the retail powerhouse of Alibaba recently marked a major milestone by opening three stores simultaneously in Hefei, officially locking in complete coverage across the entire Yangtze River Delta region. To see how the grand opening fared, DRC paid a visit to the brand-new location at Hefei Manle City. Spanning nearly 1,000 square meters—exceptionally large for the brand's standard layout—the store proves that a compact neighborhood foot
3 days ago3 min read


Germany: Lidl undertakes major store restructuring for Non-Food Categories
Discount Retail Chain Lidl has quietly launched a major store remodeling campaign for non-food categories in its home market of Germany. For a long time, Lidl’s non-food categories — such as general merchandise, small household appliances, and apparel — followed a classic promotional model featuring limited-time, limited-quantity spot buys rotated on weekly themes. Recently, however, Lidl announced a drastic restructuring of its store layouts. It is shifting its non-food priv
3 days ago3 min read


China: How Freshippo Turned the Tide: From Years of Losses to Record Profits
Discount Retail Chain's Chaohé Suàn NB (超盒算NB) mother company Freshippo (Hema) pulled off a massive financial turnaround in fiscal year 2026. The retail giant generated ¥107 billion in sales, marking its second consecutive year of profitability. To put its rapid expansion into perspective, Freshippo's growth over the past year alone was 1.36 times the entire GMV of the iconic retail format Pang Dong Lai from Henan (see our blog: China: Pangdonglai store visit in Xuchang). How
3 days ago2 min read


China: Changzhou's Rising Supermarket Star: Third Store Opening — Is the Hard Discount Model Really That Popular?
Discount Retail Chain ALDI China's third Changzhou store officially opened on May 30th at the Tianyu Shopping Plaza in Xinbei District — marking ALDI's first location in that district. Together with the previously opened first store at Zhonglou Wuyue Plaza and the second store at Qingfenghui which opened on May 1st, ALDI has rolled out three stores in Changzhou in less than a year. With additional locations at Wujin Maoye Tiandi, Kai'er LOMO Plaza, Liyang Jineagle, and the ne
3 days ago4 min read


Peru: Don Salva vs. Mass: The New South American Retail Battle for the Neighborhood Shopper
The South American retail industry is undergoing a profound transformation driven by inflationary pressures and the need for operational efficiency. Under this new landscape, consumers have shifted their priorities and now primarily seek low prices and convenient locations. This shift has solidified the hard discount model as the dominant format in the region. Large retail chains are being forced to rethink their strategies to avoid losing market share in daily consumption. C
3 days ago2 min read


USA: Visiting Ollie's Bargain Outlet: Does It Live Up to the Hype?
Discount Variety Retail Chain Ollie's Bargain Outlet may not be familiar to everyone — particularly on the West Coast and Midwest — but it has clearly cultivated a loyal following of bargain-hunters. The brand recently acquired 40 former Big Lots stores across the US in February, including four new locations in Wisconsin. Another indicator of the brand's staying power: as many brick-and-mortar stores downsize and struggle to stay afloat, Ollie's is one of the fastest-growing
3 days ago4 min read


Germany: Two discounters Crowned Germany’s Favorite Brands for 2026
Discount Retail Chain Aldi Nord and Lidl Crowned Germany’s Favorite Brands for 2026. Navigating everyday consumer choices — from grabbing dinner ingredients to choosing a bank or furnishing a home — can be overwhelming due to a saturated market. To help consumers find their bearings, the Cologne-based consulting firm ServiceValue conducted its annual comprehensive study to identify the brands Germans trust and prefer the most. The massive survey analyzed over 292,000 customer
3 days ago2 min read


USA: Dollar Tree reports higher first-quarter sales, raises fiscal 2026 outlook
Discount Variety Retail Chain Dollar Tree reported stronger first-quarter earnings and sales growth Thursday, driven by higher customer spending and improved merchandise margins, as the discount retailer raised its outlook for fiscal 2026. The company said net sales for the quarter ended May 2 rose 7.2% to $5 billion from a year earlier. Comparable-store sales increased 3.5%, fueled by a 4.5% increase in average ticket size, though customer traffic declined 1%. Results reflec
3 days ago2 min read


China: DRC Consulting presented The Chinese Discount Retail Evolution & Private Label Trajectory
Discount Retail Consulting Management was invited by Qiri-E to open and attend the second 2026 Longshang and Qiyang Zhengzhou Expos. The event was held from May 8th to 10th in Zhengzhou, a city recognized as China's food production capital. The expo served as a major venue for retail transformation, connecting global manufacturers and buyers, with a strong focus on private label brands and modern retail strategy. Key Insights from DRC's Expertise DRC presented presentations t
May 152 min read


USA: Aldi's refreshed packaging designs hitting stores
Discount Retail Chain Aldi USA's new packaging design is now rolling into stores. Eight months after announcing a major overhaul of its branding and product packaging designs, Aldi is “making great progress” in its multiyear packaging refresh, Kristy Reitz, the grocer’s director of brand and design, told Store Brands. To date, Reitz said Aldi has finalized and shared about 60% of new product artwork with its product suppliers. She added that the results in stores are meeting
May 152 min read


China: DRC Consulting and Luohe Platform Seal Food Supply Deal at Zhengzhou’s Qiri-E Event
A Bridge Across Continents: Zhengzhou, May 10th, 2026 — The hum of international commerce filled the Zhengzhou International Convention and Exhibition Center last May 10th as industry leaders from across the globe gathered for the annual Qiri-E Event, a premier cross-border trade and supply chain forum. Amid the bustling exhibition halls and bilingual negotiations, a quiet yet significant handshake marked the beginning of what many hope will be a transformative partnership fo
May 152 min read
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