Discount Retail Chain Aldi Nord and Aldi Süd have announced they will focus on offering the best price for everyone, a move that differs from competitors that offer app-based discounts. The German discounters believe that loyalty programmes and bonus apps increase the complexity of shopping, such as collecting coupons or activating discounts. They added that those who do not use a smartphone, or do not want to use an app, often end up paying more for the same product. Shopper

Discount Retail Chain ALDI Nord store opened last November in Wolfsburg (Volkswagen city). Customers can look forward to a modern branch with a wide range of products. The store is the first in Germany to be opened with a standardized building specification for both ALDI formats. Externally, the recognition value of both retailer (Aldi Nord and Aldi Süd) is retained. Both brands also have their own store concept in their sales territories. In December Aldi Süd its first store