Germany: ALDI Nord and ALDI SÜD joint Building description

Discount Retail Chain ALDI Nord store opened last November in Wolfsburg (Volkswagen city). Customers can look forward to a modern branch with a wide range of products. The store is the first in Germany to be opened with a standardized building specification for both ALDI formats. Externally, the recognition value of both retailer (Aldi Nord and Aldi Süd) is retained. Both brands also have their own store concept in their sales territories.

In December Aldi Süd its first store in Alzey (see also our DRC publication: Germany: Aldi pioneering market in timber construction sets new standards )

The ALDI Nord store in Wolfsburg was designed according to the current store concept as part of the modernization of the entire ALDI Nord store network. "The focus of the new stores is primarily on a bright and friendly shopping atmosphere," says Rouven Gercke, Head of Real Estate and Expansion at the ALDI regional company Sievershausen, which is responsible for Wolfsburg. ALDI Nord carries an average of 1,860 products from 18 product groups in one store. ALDI's own private label brands are at the heart of this and account for around 87 percent of the entire range. In addition, there are promotional items that change up to three times a week.

Focus on simplicity and customer needs

The new stores are uniformly structured in accordance with the brand identity and thus follow the ALDI principle of making shopping particularly easy for customers. The sales area has been expanded from around 800 to 1,300 square metres and offers a particularly pleasant shopping atmosphere with wide aisles.

In the entrance area, customers can expect a fresh selection of around 120 fruit and vegetable items as well as ready-to-eat products from the convenience shelf. The enlarged bakery display offers around 40 products and is equipped with a baking chamber at the back. This allows employees to conveniently fill the shelves from the back. Customers are guided past important products for everyday needs via the outer aisle. Food and non-food items are clearly separated from each other. ALDI Nord does not use superfluous decorative elements and instead relies on clearly visible promotions and notices on walls and shelves. The shelf heights have been adapted for this purpose.

For a relaxed shopping experience, 78 car parking spaces and e-charging stations are available. Extra-wide parking spaces for people with a physical disability as well as parent-child parking spaces make it easier to get in and out. A sufficient number of bicycle parking spaces can be found in the immediate vicinity of the market. The "Große Riehe" stop is only a few minutes' walk away.

Construction documentation: A new ALDI store is being built

In a five-part series, we accompany our construction work at an ALDI Nord location in Wolfsburg Wendschott. The ALDI store with its typical red clinker brick and gable roof will be replaced by a modern stand-alone store in timber frame construction and sustainable elements over the next five months.

Sustainable and cost-efficient thanks to state-of-the-art technology

In a construction documentation published on the company's website, ALDI Nord provides deeper insights into the construction process and the structural features of the modern stores. "Flat roofs are better suited for the installation of photovoltaic systems than conventional gable roofs," explains Rebecca Michalak, Construction Manager at ALDI Nord, in a video interview. "The installed system is one of more than 800 that are now installed on ALDI Nord roofs in Germany."

A heat recovery system for the refrigerated cabinets can cool or heat the market space depending on the season. Overall, the building does not require fossil fuels. ALDI Nord is also focusing on sustainability when it comes to building materials. The timber frame construction of the new stand-alone stores scores not only with its appearance, but also with its sustainability: The production of the components requires less energy than the production of alternative materials, such as brick or concrete. More than 100 ALDI stores in Germany have already been built in timber construction or are currently under construction.

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