Discount Variety Retail Chain Action integrates webshop into its mobile app. In non-food hard discount, the golden rule has always been simple: Protect the physical storefront. The profitability of the "treasure hunt" relies on massive brick-and-mortar volume and low-margin, high-impulse baskets. For years, replicating that magic on a digital screen was seen as an unprofitable distraction. But consumer habits evolve, and even the most disciplined retail giants must bridge the

Discount Retail Chain Aldi UK has insisted it still has no plans to launch a loyalty app, after scanners were spotted at its checkouts identical to those used by Lidl f or its rewards scheme. Lidl Plus users scan the app at checkout to claim exclusive discounts and personalised rewards. The app has been credited by Kantar with helping fuel Lidl’s sales success, at the same time Aldi’s growth rate has shrunk dramatically. A version of a rewards scheme from Aldi is widely a

Discount Retail Chain Lidl (owned by the German Schwarz Group) unveiled its Lidl Plus app back in 2020, but if you’re not already a...