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Research: A higher private label share is not automatically a superior discount strategy.
Hard and soft discount retail models use private label, private brands or own brands as the primary engine of profitability, price leadership, and brand differentiation. However, uncontrolled penetration risks creating "assortment bloat"—adding unnecessary complexity, duplicating shopper needs, and diluting the core discounter principle of high volume per SKU. At DRC Discount Retail Consulting, we advocate shifting the executive focus away from a raw penetration target ("How
Sep 212 min read


Belgium: Action - The Power of Purpose-Driven Private Label
Discount Variety Retail Chain Action, 7 products have been voted Best Product of the Year 2026–2027 in Belgium! In the discount sector, winning on price is only half the equation; true market leadership happens when high consumer trust meets extreme operational discipline. Because these awards are decided entirely by consumer votes, they validate our core private label proposition: delivering top-tier quality and increasing sustainability at the absolute lowest price in the m
Aug 112 min read


Australia: ALDI named Australia’s top supermarket again
Discount Retail Chain ALDI Australia has once again been recognised as the nation’s best-rated supermarket, winning Canstar Blue’s 2025...
Aug 28, 20253 min read


Germany: Lidl beats Lancôme
Discount Retail Chain Lidl Germany steps up direct price and quality comparisons. Now also in the cosmetics category. 'Lidl beats...
Aug 2, 20241 min read


Netherlands: Action's Zenova sunlotion awarded with multiple consumer prizes
Discount Variety Retail Chain Action's Zenova’s octocrylene-free sunscreen lotion for sensitive skin with SPF30 has been voted Best Buy...
May 12, 20232 min read


Turkey: ŞOK Marketler selected as the best brand to meet consumer needs
Discount Retail Chain ŞOK Marketler ((listed TYR: SOKM) has been selected as the best brand to meet consumer needs as part of a survey by...
Mar 28, 20232 min read
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