Private-label products reached a historic unit share across major European markets, driven by inflation, digital shopping, and AI-led purchasing behaviour. For the first time, retailer's own private branded labels have reached 50% of units sold across Europe’s leading FMCG markets — France, Germany, Italy, the Netherlands, Spain, and the United Kingdom — marking a structural turning point for the sector. According to the latest analysis by Circana, growth has been steady sinc

Sales of own-label products at British supermarkets have grown at double the speed of branded goods in 2023, data from market researchers...

Private labels now make up 38% of total FMCG value sales in Europe as shoppers continue to look for deals on everyday groceries. A total...