Data from Circana signals a structural shift in global retail: private label growth is no longer just incremental — it is being propelled by value-driven channels like discounters and club stores. As inflation and squeezed purchasing power persist, own brands have evolved from "budget alternatives" into core strategic assets that drive loyalty and margin. The US Market: The Rise of the Club Format In the United States, private labels have reached a massive $330 billion valuat

Private-label products reached a historic unit share across major European markets, driven by inflation, digital shopping, and AI-led purchasing behaviour. For the first time, retailer's own private branded labels have reached 50% of units sold across Europe’s leading FMCG markets — France, Germany, Italy, the Netherlands, Spain, and the United Kingdom — marking a structural turning point for the sector. According to the latest analysis by Circana, growth has been steady sinc

Sales of own-label products at British supermarkets have grown at double the speed of branded goods in 2023, data from market researchers...

Private labels now make up 38% of total FMCG value sales in Europe as shoppers continue to look for deals on everyday groceries. A total...