Poland's FMCG market grew in value by PLN 14.5 billion last year. That figure has circulated widely in trade media, prompting more than a few international suppliers to take a serious look at Poland as an export destination. But place a second number next to it: over the same period, actual FMCG sales volumes fell by 1.8%. The logic becomes clear immediately. Value growth was driven by inflation and promotional price competition — not by consumers buying more. Real purchasing

The management of DRC Discount Retail Consulting, along with its regional market leading discount retail client, recently attended...

Discount Retail Chain Lidl Portugal announced that the results of its joint export campaign with Portugal Fresh represent a 23% increase...

Discount Retail Chain Lidl Serbia (owned by the German Schwarz Group) uses its retail network strength in Europe, Lidl Serbia exported...