Discount Retail Chain Aldi Netherlands has emerged as the clear victor in the 2025 battle for market share. As more players release their year-end data, the trend is undeniable: Aldi’s rapid ascent has forced a total reopening of the industry dialogue regarding margins, pricing, and value. However, the 2025 narrative is not just about who gained percentage points, but the strategic shifts behind those gains. Growth Driven by Inflation, Not Volume Total spending in the broader