Discount Retail Chain Leerle in Changsha, Hunan, was not long ago visited by, Gome Group founder Huang Guangyu paid a night visit to this retail chain company in Changsha, Hunan, and was personally received by founder Chen Zhengguo and his senior management team. After the visit, the two parties held closed-door talks and signed a cooperation agreement. Not only is Leerle actively promoting its cooperation with the former richest man, but from May 1 to now, Gome Supermarket,
Discount Retail became in 2025 a buzzword in China, with the concept of "discount" evolving beyond a mere consumer strategy of "buying more for less." It represented a significant strategic transformation for the entire industry. Reflecting on this, the global discount retail sector experienced an unprecedented upheaval, beginning with Aldi China with digital presence in 2017 and physical stores in 2019. Subsequently, the top three Chinese tech giants, JD.com and Meituan, ope