Discount Variety Retail Chain Action was unhappy to see Lidl go after its prices. The Dutch discounter took legal action to stop its rival’s comparative advertising, seeking penalties of up to €100,000 per infringement. But after reviewing 33 advertisements, the court has handed it a setback. Lidl has won its case against Action, which had challenged its price-comparison advertising. Action set out to silence Lidl, yet it is the Dutch discounter that has now come away empty-h

Discount Retail Chain Aldi has successfully used this dupe or “lookalike” strategy for decades. It’s a familiar experience for many Australians. Shopping at discount supermarket chain Aldi, you see an off-brand product that looks similar to a major brand’s product you know and love. You decide to buy it, because not only does it look familiar, it also costs much less than you would pay elsewhere. Aldi has successfully used this dupe or “lookalike” strategy for decades. Howeve

Discount Retail Chain Aldi UK and Ireland boss Giles Hurley has said the discounter’s “relentless” expansion of new stores will not pause...