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Netherlands: How Lidl's Loyalty App is rewriting the rules of discount
Discount Retail and customer loyalty programs simply didn't mix. The entire discount promise was built on a single idea: everyone pays the same low price, no cards, no apps, no games required. Lidl has spent the last several years quietly dismantling that rule and the scale of what it's built is now hard to ignore. From Taboo to Core Strategy Personalized offers delivered through an app were, for a long time, considered off-limits for a discounter like Lidl. That's changed dr
7 days ago4 min read


UK: Aldi no longer UK's cheapest supermarket as new 'winner' crowned
Discount Retail Chain Aldi UK has lost its crown as the most affordable supermarket, according to UK consumer watchdog 'Which?' after...
Aug 6, 20252 min read


Spain: SCRM Lidl International hub innovation and strategic foresights
Discount Retail Chain SCRM - Lidl International Hub, Eduardo Sánchez-Colorado Riera-Marsá, the CEO and Founder of this innovative hub...
Feb 5, 20252 min read


Germany: How Lidl & Co urge its customers to use the app with free items and instant discounts
Discount Retail Chain Lidl also seems to have recognized the superpower of free items: In September, users of the Lidl Plus app will have...
Sep 14, 20244 min read


UK: How does the Plus App work and what do you get with it?
Discount Retail Chain Lidl (owned by the German Schwarz Group) unveiled its Lidl Plus app back in 2020, but if you’re not already a...
Mar 21, 20231 min read
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