Discount retail chain Lidl España reached a private-label sales value share of 82.6% this year, with Mercadona close behind at 78.6%. The popular narrative suggests private labels are crushing national brands across the board, but the data tells a different story. FMCG sales directors know the market numbers, yet a client recently confessed his team is utterly exhausted—burning budget and morale trying to force secondary brands onto discounter shelves. Our advice to FMCG supp

Many industry observers assume that Mercadona’s dominance stems purely from aggressive pricing. In reality, its true competitive edge lies in an integrated ecosystem: synchronized quality control, operational efficiency, disciplined private label development, curated assortment management, and a seamless store experience. In Turkey, FİLE (owned by Turkish market leader BIM) serves as one of the closest market comparisons to this philosophy. Positioned between a traditional su

Discount Retailer Chain giants Mercadona, Lidl, and Aldi are famous for driving the massive growth of private-label (MDD) products in Spain, their impact goes far beyond the grocery aisles. The stellar business performance of these three formats over the last five years has triggered a massive hiring boom, resulting in 18,400 new jobs between 2021 and 2025. Job Creation: Double-Digit Workforce Growth According to data compiled by infoRETAIL, all three chains achieved double-d

Discount Retail Chain Biedronka and Ara's parent company Jerónimo Martins has successfully navigated a challenging 2025, a year defined by moderate consumer spending and heightened price sensitivity, by remaining steadfast in its strategic priorities. These focus areas included price leadership, continuous product portfolio innovation, and a commitment to enhancing store quality. All brands under the Jerónimo Martins umbrella, discounters Biedronka, Ara, and supermarket Pingo

Among the big five European markets, two distinct patterns stand out: 🔹 Southern Europe: highly fragmented, with a mix of strong...