Discount Retail Chain Lidl UK is set to introduce affordable mobile phone plans in several countries later this year, positioning itself as a new competitor to established telecom operators. The chain informed the Financial Times of its plans to expand beyond Germany, Austria, and Switzerland with a mobile service that could eventually be available in up to 30 countries, including the UK, US, France, and Spain. Lidl has not disclosed which markets it will prioritize initially

Discount Retail Chain Lidl Hungary wants to reach customers from small towns and rural areas. The chain is increasingly setting up full-fledged retail outlets in such locations, but now it is launching a new initiative: stores on four wheels that will reach places where residents are many kilometers away from the nearest supermarkets. The project has just started in Hungary, and if it proves successful, it will most likely be transplanted to other countries. During one of my