Discount Retail Chain Aldi USA is making an aggressive, high-stakes branding play in the heart of New York City, taking a page straight out of the expansion playbook Trader Joe’s used two decades ago. With its grand opening on June 19, 2026, at 311 W. 42nd St. (situated on the ground floor of The Ellery residential building in Midtown Manhattan), the hard discounter is planting its flag in one of the most expensive real estate markets in the world. This launch marks Aldi’s

Discount Retail Chain Aldi USA continues to capture the attention of American customers. It 's not every day that New Yorkers queue up at dawn to get their hands on the latest German products. But that's exactly what happened on a November morning in downtown Brooklyn. Adrianne Murray and her two daughters waited on the sidewalk at 6:06 a.m., hoping to be among the first 100 people allowed to enter America's newest Aldi supermarket. The Murrays were happy to visit another loc

Discount Retail Chain Lidl USA opened its first U.S. stores in 2017, and has become a familiar place for many bargain-seeking Americans,...

Discount Retail Chain Lidl USA is preparing to open a trio of stores next week and another in mid-August as it continues to grow its...

Discount Retail Chain Lidl US continues to grow its footprint in New York City. Lidl will open a store in Brooklyn on Friday May 23....

Discount Retail Chain Lidl US will open a new location in New York City on Jan. 29 at Brooklyn's Gateway Center. New York is one of...