USA: Lidl readies store debuts amid East Coast expansion
- DRC Discount Retail Consulting GmbH
- Jul 26
- 2 min read
Discount Retail Chain Lidl USA is preparing to open a trio of stores next week and another in mid-August as it continues to grow its stateside fleet.
Lidl US is having a busy summer debuting stores that further densify its presence in existing East Coast markets.
Lidl has four upcoming store openings, including July and August 2025. The grocer will debut in Bethesda, Maryland, and Hackensack, New Jersey, Lower East Side of Manhattan in New York City, and Bowie, Maryland.
Lidl US has announced nine new stores so far in 2025
The grocer’s new locations have focused on the Mid-Atlantic region. Lidl has already opened five stores earlier this year, according to press releases, including two in New York City’s borough of Brooklyn, two in New Jersey and one in Delaware.
While rival discounter Aldi is building up its U.S. presence from coast to coast, Lidl has focused in recent years on densifying the East Coast, mainly by opening stores in metropolitan areas where it has established a foothold.
A year ago, Lidl operated about 170 stores in nine states and Washington, D.C. Currently, Lidl runs more than 185 locations across those same states.
Lidl US’ footprint
As of July 21, 2025, the grocer’s footprint extends from New York to Georgia. Lidl’s foot traffic outpaced visits to stores run by other food retailers in the first half of this year, with a year-over-year visit increase of 4.9%, compared with the overall segment’s 1.5% increase, Placer.ai said in a recent blog post. Each month from January to May, Lidl saw year-over-year increases in visits ranging from 2.6% to 6.9%, well above the grocery industry average, Placer.ai found.
Since 2019, Lidl’s customer base has shifted. The share of suburban, wealthy and older consumers in the discounter’s trade area has increased while its share of customers that Placer.ai defines as “Singles and Starters” has declined, the data firm noted.
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