Europe: LIDL launches new PARKSIDE campaign with Arnold Schwarzenegger and Ralf Moeller

Discount Retail Chain Lidl brings Arnold Schwarzenegger back in the spotlight for PARKSIDE, the DIY private label brand exclusively from...

Aug 282 min read

Germany: Lidl rolls-out new non-food in&out category lines

Discount Retail Chain Lidl Germany recently introduced the new non-food product worlds. Lidl in Germany has always tested new concepts...

Feb 161 min read

Discount Retail Chain Lidl wants to significantly increase the share of its higher margin non-food in & out category with a share of 7%...

Aug 22, 20241 min read

Discount Retail Chain Lidl Poland has decided to expand its already diversified offer by venturing into a sector with great potential:...

Aug 9, 20242 min read

Discount Retail Chain Lidl's and supermarket Kaufland's, both owned by the German Schwarz Group, private label DIY tool brand 'Parkside'...

May 20, 20241 min read