Private label sales continued to set record numbers and outpace national brand sales in 2025, according to research from the Private Label Manufacturers Association (PLMA) and market research firm Circana. Dollar sales for private label products increased 3.3% to an all-time high of $282.8 billion over the 52-week period ended on Dec. 28, 2025. Comparatively, national brand sales grew 1.2% during the same timeframe. Unit sales among private label brands additionally grew 0.6%

Private-label retail sales in the United States reached a record $282.8 billion across all outlets in 2025, an increase of more than $9 billion from 2024, according to the Private Label Manufacturers Association, citing recently released Circana Unify+ data. “Private-label growth reflects a shift in consumer priorities, as retailer-owned brands increasingly compete — and win — on value, quality, health and sustainability, not just price," said Peggy Davies, president of PLMA

New NielsenIQ data for PLMA’s 2025 International Private Label Market Report 𝗤𝟯 𝘂𝗽𝗱𝗮𝘁𝗲 shows steady growth for private label across Europe. Private label share across 17 tracked countries has risen to 38.7 %, +0.28 % up vs. the same period last year. 12 of the 17 markets increased their private label share 12 markets now exceed 30% private label share 8 markets exceed 40%, with Switzerland leading more than 52.3% Top-growing markets: Spain (+1.1) | Austria (+0.7) | Ne

New US study reveals private label store brands are blurring the marketplace. Results show that 72% of surveyed consumers failed to do...

Packaged goods private brand sales saw record growth last year, jumping 11.3% to a whopping $228.6 billion in the U.S. for the 52 weeks...