New NielsenIQ data for PLMA’s 2025 International Private Label Market Report 𝗤𝟯 𝘂𝗽𝗱𝗮𝘁𝗲 shows steady growth for private label across Europe. Private label share across 17 tracked countries has risen to 38.7 %, +0.28 % up vs. the same period last year. 12 of the 17 markets increased their private label share 12 markets now exceed 30% private label share 8 markets exceed 40%, with Switzerland leading more than 52.3% Top-growing markets: Spain (+1.1) | Austria (+0.7) | Ne

New US study reveals private label store brands are blurring the marketplace. Results show that 72% of surveyed consumers failed to do...

Packaged goods private brand sales saw record growth last year, jumping 11.3% to a whopping $228.6 billion in the U.S. for the 52 weeks...