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Switzerland: Denner reverses course on Lidl strategy
Discount Retail Chain Denner, a Migros-owned discounter, presented another high-profile departure occurred this week. Head of Marketing Raphael Werner (42) is stepping down after just two years. It happened abruptly: Werner made his departure public on his own initiative without mentioning a new position. Surprisingly, just the week before, Werner received the industry's highest honor: "Best Marketing Officer of the Year." Further Departures Coming hat's not all: another seni
Sep 113 min read


Germany: Aldi clears out its assortment
Discount Retail Chain Aldi Süd is undergoing a significant strategic reorganization in Germany, involving a rigorous "clearing out" of its product assortment to return to its core discount roots. This move is part of a broader cost-cutting initiative aimed at streamlining operations and reducing complexity. The Strategy: A Return to "Hard Discount" Roots After years of expanding its range to include more fresh items, regional specialties, and premium national brands, Aldi Süd
Apr 272 min read


Romania: Lidl is growing particularly strong
Discount Retail Chain Lidl is active in 30 in Europe. Lidl currently operates 12,350 stores and 225 logistics centers in 31 countries...
Jul 22, 20252 min read
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