Romania: Lidl is growing particularly strong

Discount Retail Chain Lidl is active in 30 in Europe. Lidl currently operates 12,350 stores and 225 logistics centers in 31 countries including the USA. Lidl is particularly well represented in countries such as Spain and Poland, where the company is now one of the market leaders.

Southeast Europe once again stood out particularly positively, especially Romania

Lidl Romania recorded strong growth in 2024, reporting consolidated net sales of over 24.6 billion Ron (4.8 billion euros), an increase of 9% compared to 2023. According to the company, key growth drivers included a focus on low prices (despite inflation), strategic investments in key product categories, the Lidl Plus app and a commitment to values. The measures implemented included stable prices, the expansion of the network, and investments in the Lidl Plus loyalty program and key product categories. Also a novelty: Lidl Romania sourced over 50% of its products from local suppliers, a total of around 535, an increase of 13% compared to 2023.

Lidl in Sweden was able to increase sales.

The discounter's foreign business in Sweden is also impressive in terms of results. The first Lidl stores in Sweden were opened in September 2003. Today, the grocery chain has 204 stores in Sweden from Trelleborg in the south to Boden in the north, and more than 5,000 people work for the discounter. The head office is located in Barkarbystaden in Järfälla Municipality, Stockholm Province. There are three central warehouses in Halmstad, Rosersberg and Örebro. Lidl Sweden has four real estate offices in Stockholm, Gothenburg, Örebro and Malmö.

In the last financial year 2024/ 2025 (fiscal year ended on 28.02.2025), the foreign company was able to increase sales by 2% to 19 billion kroner (plus 1.75 billion euros). This is a strong result when you consider that no new openings have been added to the 204 existing locations. Lidl was also able to post a profit of 46 million kroner in Sweden after a loss of 183 million kroner in 2023. Seven more stores are to be opened in the current fiscal year, with the goal of soon breaking the 300 mark in Sweden.

"Customer" department now also in other countries.

The new structure with the customer department has now also been established in other countries. In addition to Romania, this is also the case in Denmark in the Netherlands. The newly created department is intended to strengthen the Lidl brand, focus even more on customers and ensure cross-departmental customer orientation. There were also new changes in the management structure. Ms. Mette Schacht Faerch will take over the Clients department in Denmark. She was previously Global Vice President, Categories, Marketing & Consumer Experience at Danish Crown. Here she was largely responsible for strengthening and modernizing the Group's image. She is now expected to strengthen the brand and focus more on the food chain's major health initiatives. There was also a change in the Netherlands. Stephanie Both now holds the position of Chief Customer Officer. She had already held various positions in the management of the national companies in recent years.

Read more: Lidl macht weiter Tempo in Rumänien - Supermarkt Inside

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