Discount Retail Chain Viva, part of Landmark Group, launched its initial two VIVA stores on 18.01.2026 in Riyadh, making Saudi Arabia the third GCC country, following the UAE and Oman, where we have a presence. The discount retail chain expanded into Riyadh, aiming to become a key tenant at Al Saedan's new Oro Square development, providing affordable groceries, fresh produce, and baked goods similar to its UAE stores. ​𝗩𝗜𝗩𝗔 — the value-driven grocery retail brand under 𝗟