Saudi Arabia: Viva opens its first stores in Riyadh
- DRC Discount Retail Consulting GmbH
- 4 days ago
- 1 min read
Discount Retail Chain Viva, part of Landmark Group, launched its initial two VIVA stores on 18.01.2026 in Riyadh, making Saudi Arabia the third GCC country, following the UAE and Oman, where we have a presence.
The discount retail chain expanded into Riyadh, aiming to become a key tenant at Al Saedan's new Oro Square development, providing affordable groceries, fresh produce, and baked goods similar to its UAE stores.
𝗩𝗜𝗩𝗔 — the value-driven grocery retail brand under 𝗟𝗮𝗻𝗱𝗺𝗮𝗿𝗸 𝗚𝗿𝗼𝘂𝗽 — has officially commenced operations in the 𝗞𝗶𝗻𝗴𝗱𝗼𝗺 𝗼𝗳 𝗦𝗮𝘂𝗱𝗶 𝗔𝗿𝗮𝗯𝗶𝗮, marking a significant milestone in its regional expansion with the opening of two new stores in 𝗥𝗶𝘆𝗮𝗱𝗵:
𝗠𝗼𝘂𝗻𝘀𝗲𝘆𝗮𝗵 – 𝗥𝗶𝘆𝗮𝗱𝗵
𝗞𝗶𝗻𝗴 𝗙𝗮𝗵𝗮𝗱 𝗥𝗼𝗮𝗱 – 𝗥𝗶𝘆𝗮𝗱𝗵
The entry into the Saudi market highlights 𝗟𝗮𝗻𝗱𝗺𝗮𝗿𝗸 𝗚𝗿𝗼𝘂𝗽’𝘀 ongoing investment in scalable, customer-oriented retail concepts, with 𝗩𝗜𝗩𝗔 set to meet the growing demand for 𝗮𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗾𝘂𝗮𝗹𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗲𝘃𝗲𝗿𝘆𝗱𝗮𝘆 𝗰𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲.
Built on a clear customer promise — 𝗙𝗿𝗲𝘀𝗵𝗲𝗿. 𝗖𝗵𝗲𝗮𝗽𝗲𝗿. 𝗕𝗲𝘁𝘁𝗲𝗿. — 𝗩𝗜𝗩𝗔 offers a grocery experience focused on fresh products, competitive prices, and assured quality standards.
These openings mark the beginning of 𝗩𝗜𝗩𝗔’𝘀 expansion path in 𝗦𝗮𝘂𝗱𝗶 𝗔𝗿𝗮𝗯𝗶𝗮, emphasizing the Kingdom’s importance as a 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗴𝗿𝗼𝘄𝘁𝗵 𝗺𝗮𝗿𝗸𝗲𝘁 for leading regional retail groups.
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