Discount Retail Chain Tiendas 3A, the hard discount chain belonging to the AJE Group, has set a new milestone in Peruvian retail with the opening of its first themed store. This store symbolizes the beginning of a strategic phase for the brand, focused on innovation and market diversification. The proposal seeks to raise the standard of the discount format, offering added value that goes beyond price. Conceptual window dressing The differentiated concept of this new location

Discount Retail Chain Tiendas 3A evaluates different regions of the country before defining its first place outside Lima. Its strategy considers consumer behavior and the availability of suitable premises. Tiendas 3A has been closing the year with an accelerated advance in the hard discount segment. The chain reached 200 stores in Lima just a few weeks ago and today it already exceeds 210 stores. This sustained growth confirms its position in a market where rapid expansion ha