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Peru: Tiendas 3A already exceeds 210 stores and will reach provinces in 2026

Discount Retail Chain Tiendas 3A evaluates different regions of the country before defining its first place outside Lima. Its strategy considers consumer behavior and the availability of suitable premises.


Tiendas 3A has been closing the year with an accelerated advance in the hard discount segment. The chain reached 200 stores in Lima just a few weeks ago and today it already exceeds 210 stores. This sustained growth confirms its position in a market where rapid expansion has become a strategic priority. The company continues to increase its presence in the capital with a steady pace of openings.


The milestone was confirmed by its Operations Manager, Felipe Sánchez Camarasa, who highlighted the achievement with pride. "Today we reached 210 stores. This is not a coincidence, it is discipline, teamwork, leadership and a group that never gives up," he said on LinkedIn. The statement reinforces the strong performance achieved over the past year and a half. This boost marks the basis for its arrival in the provinces in 2026.


Keys to the expansion model

The discounter bases its growth on the identification of spaces between 200 m² and 300 m² that adapt to its discount format. The brand stressed that now many owners are coming directly to offer premises. This interest makes it easier to accelerate the expansion process in the capital. In addition, the recognition gained in the districts has driven this flow of opportunities.


Tiendas 3A maintains a portfolio of 14 own private label brands developed together with strategic partners. These lines cover categories such as food, cleaning and dairy. Among the brands are Don Chef, Boca a Boca, Lavalu, Mágico Ultra, Bianca and Nona. By 2026, they will evaluate expanding varieties within these lines according to consumer demand and category rotation. In addition, Tiendas 3A does not rule out venturing into new categories.


The supply is managed from the distribution center located in Huachipa. From there, the demand of all the chain's stores in Lima is met. The operation is supported by a routing system that avoids stock shortages and ensures constant replenishment. The company announced that next year it will launch a second distribution center to accompany the projected growth.


Jump to provinces in 2026 

Peru Retail was able to learn that the chain plans to start its entry into the interior of the country during the second half of 2026. The company has not yet defined whether the expansion will be directed to the north, south or east of Peru. All alternatives are currently under evaluation. For now, the immediate priority remains to consolidate its operation in Lima before taking the next step.


"We will be where there are consumers. We want to reach all of Peru," Juan Pablo Congote, general manager of Tiendas 3A, recently told Peru Retail. At the same time, the company is moving forward with its plan to start operations in new regions of the country. The expansion strategy towards provinces will be adjusted to the behavior and demand of each market.


The discount retailer explained that it does not work with a fixed number of openings and that the speed of expansion will depend on local demand. He noted that, if necessary, they could open an additional 100, 200 or even 300 stores. Currently, the chain maintains a presence between 70% and 80% of the capital's districts, with the highest concentration in San Juan de Lurigancho, with 16 stores, and San Juan de Miraflores.





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