Discount Retail Chain ALDI and Hema Super-Value NB ( 超盒算NB) have gone a step further by selling products directly out of their original shipping crates and turnover boxes. They have stripped away the layers of packaging that define modern retail, returning to the most primal and core dimension: the exchange of goods. With an almost raw honesty, they tell us that the essence of retail has nothing to do with flashy appearances. Hard Discount retail can be summarized by four k