• Discount Retail Consulting GmbH

Austria: HOFER is the strongest brand in retail

Discount Retail Chain #HOFER shows that #sustainable, #responsible and #innovative management pays off. The latest study results of the BrandAsset Valuator (BAV) determining brand strength - carried out by the marketing agency VMLY & R - show that #Austrian consumers selected HOFER as the strongest brand in #retail with high levels of #trust and #authenticity.


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