Discount Textile Retail Chain Wibra's, management owned, private label cleaning and detergent brand Dasty's popularity is due to its excellent quality. A lot of care is also taken with the packaging and the scents of the products. The packaging and smell is a recognizable factor for every Dasty product that is developed," says Claudine Nachtergaele. "The fact that a professional product is offered at a correct and low price at Wibra is a bonus for every customer. However, the

Discount Textile Retail Chain Wibra has compared to 2021, 2022 "a financially good year". The corona restrictions were limited to the first two weeks of that year – after which the shops were allowed to reopen. And customers could finally turn to Wibra again for the "Dasty": Wibra's immensely popular miracle cleaning private label product category. As CEO Bas Duijsens told RetailTrends: "What the smoked sausage is to HEMA, Dasty is to Wibra." The annual accounts filed last we