Discount Retail Chain Aldi Belgium, started a year ago with the milk packaging of Aldi's own private label brand 'Milsa' have a QR code...

Discount Retail Chain Lidl Germany (owned by the German Schwarz Group) proves that the fresh food discounter can also do design. For its...

Discount Retail Chain Aldi Denmark (German family owned) continues to struggle with prejudice and a worn-out image at home. A new...