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Research: Explosion of private label accounting for 82% of sales at Lidl and 75% at Mercadona
The private label has gained weight in all Spanish supermarket chains during the last year, reinforcing its position where it was already the majority (Lidl, Mercadona, Aldi and Dia) and gaining share at a faster rate where it is not (Carrefour, Eroski or Alcampo). It grows because the consumer demands it more, but also because supermarkets have increased their supply. It is the chicken or the egg question, although taken to supermarkets. Is the private label growing so much
Jan 24, 20241 min read


Spain: DIA Sales Increase 3.2% in Q1 2023, Spain drives results
Discount Retail Chain DIA (listed BMAD: DIA) has reported sales worth €1.78 billion in the first quarter of its financial year, up 10%...
May 4, 20232 min read


Spain: DIA increases sales 4.1%
Discount Retail Chain Dia Spain (owned by LetterOne) has reached net sales of 3.27 billion euros during the first nine months of its...
Nov 1, 20223 min read


Argentina: DIA plans super low prices, more private label products and discounts
Discount Retail Chain DIA's (listed ad owned by LetterOne) global CEO of the Spanish discounter chain, Stephan DuCharme, will invest US $...
Oct 10, 20216 min read


Spain: DIA presents its new own private label milk brand from Spain
Discount Retail Chain DIA (owned by LetterOne and listed on BMAD: DIA) continues to advance in the transformation project of its own...
Aug 29, 20212 min read
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