Discount Retail Chain Dia Spain (owned by LetterOne) has reached net sales of 3.27 billion euros during the first nine months of its fiscal year, which represents an increase of 4.1% compared to the same period of the previous year, despite the fact that the network of stores is It has seen reduced by 3.3%.
On the other hand, at the global level, the group has sold 5.5 billion euros, 12.6% more than in the previous year, thus confirming the company's entry into a new acceleration period towards the growth announced in the month of August. Gross sales under teaching have increased 2.4% during the period analyzed.
Likewise, Portugal records a 1.1% decrease in its net sales, with a reduction in the 6.2% store network; While Argentina maintains a good behavior (between January and September the effect of greater sale for inflation is 20.7%) with an increase in the 5.9%store park. Brazil, meanwhile, has registered a growth of net sales of 11.7% despite the reduction of the number of stores by 18%.
Until September, Like-For-Like comparable sales have been positive in all markets, with a strong improvement in Spain and Argentina (5.9% and 3.7%, respectively, highlighting 12.8% of Spain in the third quarter of the year) strengthening its change of stage and good performance in Brazil and Portugal ( +7.1% and +2.3%, respectively).
As explained by the company, growth is based on its value proposition for the client, fully deployed in Spain and Argentina. In this sense, since the beginning of the transformation process, in Spain 1,452 stores have already been remodeled and 44 openings have been carried out, which represents 78% of proximity stores, of which 69% are managed by franchisees.
Of the 5,720 stores of the group at the close of the third quarter of the year, the company has 2,068 stores that operate under the new model and represent 53.5% of the proximity network. By countries, Spain has 1,496 stores operating under the new model; Argentina has 460, and Portugal 112.
Since the beginning of the transformation, in Spain 1,452 stores have already been remodeled and 44 openings have been carried out, which represents 78% of proximity stores, of which 69% are managed by franchisees.
On the other hand, the number of tickets is still increasing, with a 6.6% growth in the first nine months of the year globally, compared to the reduction of 1.3% of the amount of the average basket. In the third quarter of the year, the number of tickets has grown 8.4%. In addition, at the national level, between January and September, the weight of the own brand in the basket has grown to 51.8%, compared to 47.7% of the same period of the previous year.
“In the last quarter of the year we will continue advancing in our road map. We trust the direction of our business model, because the increase in the number of tickets and the weight of the day brand puts that our essence, proximity, is the strategic lever also adequate also in an environment like the current one, ”he explains The CEO of the Dia Group, Martin Tolcachir, who clarifies that the focus of the new phase is to accelerate the growth of the company that will be reflected in the results.
“The teams are already working on the progress made in this process of redirection of the business with a renewed strategy that does not lose sight of our essence, proximity, and our purpose: to be closer every day so that we all have the quality we deserve to our scope, ”concludes the manager.