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Serbia: MERE developing in Serbia
Discount Retail Chain MERE (owned by the Russian Schneider family) is one of the Russian companies operating in Serbia, for a little over a year. They arrived on the Serbian market at the end of 2020, and in a very short time they managed to attract a large number of customers. This retail chain operates under the Svetofor brand and is owned by the Torgservis Group, which, before the war, operated in more than 2,000 locations in 25 countries and which has existed since 2009.
Mar 30, 20225 min read


France: Russian hard-discounter "MERE" to open three stores in October 2021
Discount Retail Chain Mere (owned by the Russian Schneider family) deploys to Spain and prepares for France. Mere is the translation of "mother", the Russian hard-discounter who seeks to establish himself in France. It will be in Pont-Sainte-Marie (10150), Sainte-Marguerite (88100) and Thionville (57100). On its website, the Russian distribution group Svetofor indeed announces three openings in France in October 2021 at the Mere brand. "The territory of the Grand Est region i
Sep 6, 20211 min read


Russia: Russian Aldi owners build a new discount retail network in Europe
Brothers Sergey and Andrei Schneider, owners of the Svetofor, opened more than 50 discounter MERE branded stores outside Russia during...
Sep 4, 202111 min read


Russia: Russian Aldi build a retail network in Europe
Brothers Sergey and Andrey Schneider, owners of the Svetofor chain, have opened more than 50 stores outside of Russia in four years. How are Siberian entrepreneurs building an empire of discounters abroad and what kind of customer are they counting on? On the penultimate day of January 2019, hunters for big discounts gathered on the outskirts of Leipzig, Germany. The zealous Germans were attracted by the news of the opening of a new Mere store "the Russian clone of Aldi and L
Aug 18, 20215 min read


Russia: Lidl prepares for its market entry?
Last week has been very eventful. We observed a kind of redistribution of the Russian retail market, initiated by several industry leaders at once. Magnit acquired the Dixy retail chain, (see our post https://www.discountretailconsulting.com/post/magnit-to-acquire-dixy-business-with-2-651-stores-in-moscow-st-petersburg-and-other-regions ) and Lenta bought the Billa Russia supermarkets. Behind this high-profile news, one piece of news remained almost unnoticed: the German disc
May 26, 20218 min read


UK: MERE gearing up to open four stores
Discount Retail Chain MERE (owned by Russian Svetofor) plans to open its first UK location in a former store location of Nisa in Preston....
May 6, 20212 min read


Russia: Owners Discount Retail Chain Fix Price and Svetofor included in list richest businessmen
In the annual ranking of the 200 richest businessmen in Russia, 13 new names have appeared, three of which belong to the owners of...
Apr 27, 20211 min read


Spain: MERE expands further with 40 stores
The Russian discount retail chain MERE intends to open 40 supermarkets in Spain this year. Its competitive prices make the first reactions to be compared with other discounters such as Lidl, Aldi or DIA. The economic situation as a result of COVID-19 makes us think at first that it is not a good time to expand our businesses. The M ERE discount retail chain , on the other hand, has seen an opportunity in Spain. Its prices are between 10% - 20% lower than that of its competit
Feb 24, 20212 min read


Greece: MERE starts in Greece
Russian discount retail chain MERE (owned by Svetofor) starts in Greece during the month, as informed sources report in Capital.gr. The first three stores will open until mid-February in Larissa, Tripoli and Lagada and two stores more will follow in the near future. The plan, which is characterized as ambitious by market executives, envisages the creation of 80 stores in Greece by the end of the year. The stores, which will look more like a warehouse, the products will be in
Feb 5, 20212 min read
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