"Competition among enterprises today, is the competition between business models."

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Growth depends on how investors or retailers set themselves up to deliver value into the market. The business model describes how a company competes, uses it resources, structures its relationships, interfaces with customers, and how it creates and captures value to sustain itself. The key elements in a business model include:

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• customer value proposition (why should a customer buy at your company) - how will the company create such value and for who?

• format features (how will the customer experience the company) - what are the starting points to create a format?

• company’s core competences - what are the internal capabilities or skill-sets that enable the company to manage the business?

• profit model (how to generate sales and how to manage the expenses) - how will the company make money?

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A discount business model should be very simple to explain. At the forefront discounters start with a basic consumer need which is 'high quality at a low price'. Discounters fulfil that need better than anyone else on the market. Discounters create customer loyalty by a strong and consistent value-for-money focus by keeping the price the lowest in the market.

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At the tail end discounters have excellent purchasing capabilities while using their scaling effects. Discounters apply and maintain extreme cost control management and they have clear lean standardized workflow processes.  

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DRC develops in conjunction with clients, custom-made strategies based on existing sector reference models and best practices. Fitting into market and customer requirements and pre-defined deliverables.

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