Portugal: Aldi Launches Beer Made From Leftover Bread
Discount Retail Chain Aldi Portugal (German family owned) has commenced the sale of Bread Beer, a beer produced from unsold bread sourced from the retailer’s stores.
Beer Bread has been developed exclusively as Aldi own private label brand by brewer Aldeana by replacing part of the usual malt used in beer production with bread. The result is an amber beer described as 'distinctive but uncomplicated', marked by notes of cereal, caramel and toast.
Bread Beer is now on sale in Aldi stores across Portugal, with limited stocks available.
The launch is part of the Aldi Portugal’s food waste initiative and comes after the retailer joined the United Against Waste movement earlier this year.
Aldi Portugal’s Corporate Responsibility Director, Elke Muranyi, said that the launch of Bread Beer aims to “raise consumer awareness” and “challenge customers to be creative about reusing surplus food”.
However, this is not the first beer for Portugal, as Sonae MC-owned hypermarket and supermarket banner Continente has for some time been selling the Vadia artisan beer, also made with bread leftovers. Meanwhile, another novelty for Portuguese beer lovers is Sovina 500 Cherry Sour, a beer made from surplus cherries. Launched earlier this month, the cherry-based beer is the result of a partnership between artisan brewery Sovina and the Too Good To Go app, an app that allows partner brands and establishments to combat food waste by selling their surplus food. The new Sovina 500 Cherry Sour beer is available through Sovina's online shop and select specialty bars.
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