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Netherlands: Aldi presents its summer fashion 'Aldi fan' collection

Discount Retail Chain Aldi Netherlands (German family owned) presents new fan collection for the summer. The collection, which is available in all branches of the discounter, will be released a week after Sylvie Meis presented her fashion line for the discount chain. The concept and production comes from the hat of 'Blauw Gras' (blue grass).

'Iconic fashion items'

The originally German discounter brand itself lacks superlatives to describe its summer clothing range: "The collection includes iconic fashion items and accessories that will make fans shine this summer." According to the Aldi brand, the arsenal of fashion items consists of bathing suits, swimming trunks, training jackets, shorts, t-shirt dresses and 'the well-known socks'. It is already the third Aldi fan collection that has now even been expanded with a matching cooler bag for 6 cans and a picnic blanket.

Good luck

Just as presenter Meis cited the success of her previous fashion collection as the reason for launching a new lingerie and pajamas line, so is Aldi's argument for launching this summer collection. According to the discount store chain, the fan can choose from Aldi or Schultenbrau (Aldi's cult private label beer brand) prints and emphasizes that the unique items should not be missing in the wardrobe of the real Aldi fan. In total, the collection consists of 18 items in sizes S to XL. The indicated prices are between € 2.99 (US$3.6) and € 12.99 (US$15.6).


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