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Germany: Penny delivers groceries straight to your home

Discount Retail Chain Penny (owned by REWE Group) will deliver groceries directly to your home.

Up until now, it has not been possible to order fresh groceries from the major German discounters. That will change with immediate effect, because discounter Penny is the first to take the step and deliver groceries ordered online directly to your home. To this end, the Rewe subsidiary is cooperating with the delivery service startup Bringoo from Hamburg and is initially launching test balloons as part of a pilot project in Cologne, Berlin and Hamburg. At the same prices as in the shop and with a delivery fee of 2.90 euros (US$3.50), orders can be placed in selected branches in the three cities in future, whereby the orders must not exceed a maximum weight of 20 kilograms. This corresponds to what Bringoo provides in its terms and conditions. The delivery times at Bringoo are 45 minutes and are therefore longer than, for example, for Gorillas, which claims to deliver within ten minutes.

Orders via the Bringoo app At the moment, for example, you can start an online order at almost 30 Penny branches in Hamburg via the Penny website, although the site is currently redirecting to the Bringoo app. The order is then ultimately carried out via this. If the model turns out to be a success, it should also be possible in future to order directly via the Penny app or the discounter's website without having to go to Bringoo. In addition to Penny, Bringoo currently also delivers products from Edeka, Metro and Nahkauf to your home.

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