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Ireland: Aldi Unveils Revamped Ashbourne 'Project Fresh' Store

Discount Retail Chain Aldi Ireland’s (family owned) Ashbourne Project Fresh store has reopened its doors to customers following an extensive renovation project, which has seen the store completely refurbished.

The newly refurbished store has received a full makeover in line with Aldi’s award-winning Project Fresh design, the discounter said. Featuring the new layout, the Ashbourne Store offers a wide selection of fresh food at the front of the store, hi-spec fixtures and fittings and new signage that provides a more efficient and hassle-free shopping experience. Speaking at the reopening, Niall Daly, Ashbourne store manager said, “The Project Fresh revamp of our store is great news for our local customers in Ashbourne. Its new spacious design makes for a very easy and enjoyable shop.”

Green Energy The store will be powered by 100% green electricity. Aldi has invested heavily in improving its energy management systems and its entire store network is now powered by 100% wind generated energy. Aldi has achieved ISO 50001 accreditation in recognition of its efforts to improve energy efficiencies.

Local Producers Aldi now operates six stores in Co. Meath. In 2020, Aldi highlighted it sourced over €50 million (US$60 million) of locally produced food and drink from Meath based suppliers. The retailer now partners with 12 Meath producers, and last year began working with four new suppliers in County Meath. In March 2020, Aldi reduced its payment terms for all suppliers that transact up to €1 million (US$1.2 million) worth of business annually with Aldi. Payments are processed and paid within five working days and this is extended to the end of 2021.


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