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Russia: Magnit to acquire Dixy business with 2,651 stores

Updated: Jun 2, 2021

Russian Retail Chain Magnit PJSC (MOEX and LSE: MGNT; the Company), one of Russia’s leading retailers, announces it has reached an agreement, under which the Company (through its main operating subsidiary – JSC “Tander”) would acquire the DIXY retail chain, which currently operates 2,651 stores in Russia. DIXY is the third largest retail chain in Russia.

Assets to be acquired DIXY Holding Limited is a holding entity for a group of companies that operate 2,612 discounter stores under the DIXY brand with 2020 annual revenue of Rub 281.4 billion (US$3.8Bn) and 39 superstores under the Megamart brand with 2020 annual revenue of Rub 17.4 billion (US$0.24Bn). The majority of the discounter stores are located in Moscow / Moscow region (1,329 stores) and St.Petersburg / Leningrad region (458 stores). The remainder of the stores in the convenience format are located in the Central, North-West and Urals federal districts. Most of the superstores operate in the Sverdlovsk region with 4 stores located in the Tyumen region. Total selling space of the assets to be acquired is approximately 854K sq.m, of which approximately 778K sq.m are in the convenience format and 76K sq.m in the superstore format. 90% of the selling space in the convenience format is rented, while 74% of the selling space in the superstore format is owned. The stores are comparable in terms of size with existing Magnit convenience and superstore formats. As part of the transaction Magnit will also acquire 5 distribution centers with the total space of 189K sq.m located in Moscow, St.Petersburg and the Chelyabinsk region.

Agreement and deal price Magnit has entered into an agreement with Mercury Retail Group Limited to acquire 100% shares of DIXY Holding Limited (the “Shares”). Deal price is based on the current enterprise value of Rub 92.4 bn and is subject to certain adjustments depending, among other things, on the net debt and net working capital changes calculated as of closing date. FY 2021 and long-term guidance At this stage Magnit’s full year 2021 store opening, redesign and capex guidance published on February 4th, 2021 remains unchanged. Company’s 2021-2025 long-term targets, including store-openings, redesign, e-commerce development, margins, working capital improvements, leverage, dividend payments, etc. are also confirmed without any changes. It is expected that completion of the transaction will not limit the Company’s ability to continue dividend payments. Jan Dunning, President and CEO of Magnit, commented: “We are pleased to reach an agreement with DIXY Holding Limited shareholders to acquire their business. Magnit’s key strategic priorities focused on return-driven profitable growth stay unchanged. While organic expansion in all core formats remains our primary focus, we are happy to selectively take advantage of this opportunity to support further growth with the acquisition of the strong retail brand. Upon completion of the transaction, we will significantly strengthen our market positions in both capitals, which are strategically important for Magnit’s further expansion in the country. High-quality locations, well-known brand and strong customer base in Moscow and St.Petersburg will allow Magnit to become one of the top-players in the respective regions. Moreover, given scale of the transaction this may substantially improve our overall market position in the sector. Strong physical presence in Moscow and St.Petersburg will provide substantial support to further development of our e-grocery initiatives. Dixy business is planned to remain a separate legal entity with the stores operating under existing Dixy brand. We consider the well-trained frontline and head office Dixy employees to be one of the strengths of the business and welcome them to our team”. Andrey Bodrov, Chief Investment and Strategy Officer, commented: “This strategic deal offers unique exposure to important markets and also provides scope for further improvements of Magnit existing business. We believe that potential synergies in procurement, supply-chain management and other business processes combined with low cannibalization risk will be value accretive and deliver attractive returns to shareholders.” See here for moret:


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