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Poland: Biedronka created the brand of our dreams

Discount Retail Chain Biedronka's (owned by Portuguese Jeronimo Martins) shoppers made purchases two or three times a week. It is visited by 4.1 million shoppers daily, and in 2019 shoppers visited these stores 1.31 billion times. 76% of Poles regularly buy at Biedronka. For 51% of Polish shoppers, Biedronka is the main grocery store. Every year, the discount retail chain sells almost 500 million liters of milk, 300 million loaves of bread and almost 90 million kg of apples.

Biedronka entered 2020 with 70 thousand. employees, over 3,000 stores all over Poland and nearly a thousand Polish trade partners. Over the last 25 years it has been working very hard for success and today I can say with full responsibility that it has created the its wished brand of its dreams - every day with determination to be close to our shoppers and enjoy their trust and sympathy of Poles. Behind the success of Biedronka are the employees - working every day in small and large stores, distribution centers and our offices, among others in Warsaw, Poznań and Kostrzyn. It is their daily hard work that makes shoppers visiting Biedronka all over Poland and can count on high-quality products at good prices. All our employees deserve great gratitude for their work, commitment, ambition and atmosphere, which we create together in the company. The current crisis related to the COVID-19 pandemic has put everyone around the world to a very difficult test. Thanks to the courage and determination of our teams, we constantly serve millions of customers who choose Biedronka stores on a daily basis. I would also like to emphasize the role of our business partners. 93% of the articles available in Biedronka are products from Polish suppliers. (...) The fact that 76% of Poles regularly buy in Biedronka and half of Polish families treat us as the main grocery store means a lot to us, but it is also a huge responsibility. Thanking Polish consumers for the trust they have placed in us, I would like to assure you that we are doing everything to never disappoint him, writes Pedro Soares dos Santos, CEO of Jerónimo Martins Polska in the CSR report. The current crisis related to the COVID-19 pandemic has put everyone around the world to a very difficult test. Thanks to the courage and determination of our teams, we constantly serve millions of customers who choose Biedronka stores on a daily basis. I would also like to emphasize the role of our business partners. 93% of the articles available in Biedronka are products from Polish suppliers. (...) The fact that 76% of Poles regularly buy in Biedronka, and half of Polish families treat us as the main grocery store, means a lot to us, but it is also a huge responsibility. Thanking Polish consumers for the trust they have placed in us, I would like to assure you that we are doing everything to never disappoint him, writes Pedro Soares dos Santos, CEO of Jerónimo Martins Polska in the CSR report. The current crisis related to the COVID-19 pandemic has put everyone around the world to a very difficult test. Thanks to the courage and determination of our teams, we constantly serve millions of customers who choose Biedronka stores on a daily basis. I would also like to emphasize the role of our business partners. 93% of the articles available in Biedronka are products from Polish suppliers. (...) The fact that 76% of Poles regularly buy from Biedronka, and half of Polish families treat us as the main grocery store, means a lot to us, but it is also a huge responsibility. Thanking Polish consumers for the trust they have placed in us, I want to assure you that we are doing everything to never disappoint him, writes Pedro Soares dos Santos, CEO of Jerónimo Martins Polska in the CSR report. 51% of Poles declare that Biedronka is their main grocery store.


Who is the 2019 Biedronka shopper? According to the Biedronka's research: 71% of shoppers are women, the average age of shoppers is 43 years, 26% of shoppers have higher education, in 2019 most shoppers made purchases at Biedronka two or three times a week.


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