Poland: Biedronka expands its franchise network
Discount Retail Chain Biedronka (owned by Portuguese Jeronimo Martins) opened its first franchise store. It was established in the town of Dobrzyca near Kalisz. The store distinguishes itself by being open on non-trading Sundays, according to unofficial information. Official Biedronka company plans to enter into cooperation with business partners were announced in the fall of last year. The store in Dobrzyca is now the first franchise store of the chain.
Franchise an important element of the development strategy 'The opening of the franchise Biedronka store is another important element of our network development strategy', reacts Ewa Micińska, director of business development at Jeronimo Martins Polska, at the opening of the store. 'Cooperation on a franchise basis is a huge benefit for both parties. The local entrepreneur we work with receives full support from the very beginning. First of all - substantive, because we equip him with our know-how, we organize a training package for him and the rest of the employees, and we also take care of marketing, logistics and supply. We also give something that is difficult to evaluate, i.e. a feeling of stability and independence at the same time. We believe that a local franchisor understands the community in which they live best: franchisee know what shoppers need, what their expectations are', he adds. Biedronka in Dobrzyca is to be open every Sunday According to the webportal Wiadomościhandlowe.pl, the Biedronka franchisor in Dobrzyca will be open on also days that are now not allowed by the trade ban. The store will be open on all Sundays, and this was also confirmed by Biedronka's press office of the discount chain. Until now, only seven out of approximately 3,050 Biedronka stores in Poland are open on non-commercial Sundays. We are talking about the stores in Grudziądz, Poznań, Wrocław, Kraków, Świecie and two stores in Warsaw. They are all chain owned outlets, benefiting from an exception on the trade ban for shops located at train and/or bus stations.
It is worth adding that Biedronka opened the first facility run by business partners over 10 years ago. At the time, however, it was not doing it as part of an official strategy, but quietly. In October 2019, about 70 franchise outlets were operating across the country. They were created mainly in the countryside and in smaller towns, i.e. where the company does not open its own discount stores. However, the chain identifies them as business partners.