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Poland: The Dealz chain counts up to 100… stores in Poland faster and faster

Updated: Mar 17, 2021

Discount Variety Retail Chain Dealz (owned by Steinhoff Group, listed SNH:Xetra) chain opened two more stores in Poland in Płock and Elbląg. In total, the operator already has 79 stores and plans to open 30-40 stores this year.

If Dealz implements its development plans in Poland, even to a minimal extent, it will exceed 100 retail stores in Poland.

The management of Pepco Europe, which develops the Dealz brand in Poland, is satisfied with the development of the chain so far. Customers in Poland received very well this new format of a store combining an industrial offer with FMCG products. Especially that branded products at very attractive prices dominate there. There was no discount concept on the Polish market that combines food and industrial products, offering well-known food brands at such low prices. I think this is the secret of Dealz's success, says Marcin Stańko, Pepco Europe's COO.

Marcin Stańko announces that Dealz plans to open 30-40 stores a year. Of course, I would like this development to be even faster, but this is a different format than Pepco. This type of facility is more difficult to locate in smaller towns, he explains.

'We see great interest in the Dealz concept on the part of shopping centers and parks. We select these objects in terms of the possibilities for the FMCG-based format. We will constantly evaluate the best locations to ensure the greatest possible flow of customers,' summarizes the Chief Operating Officer of Pepco Europe.

Dealz is a concept of stores offering approx. 3,000 SKUs of famous brands. In Dealz stores you can buy, among others industrial, drugstore and food products, as well as home and decorative accessories.

The Poundland / Dealz Group has been operating since 1990, has over 900 stores in Great Britain, Ireland, France, Spain and Poland. It employs over 18,000 employees. When entering Poland (December 20, 2017), Dealz representatives declared that within three years the chain could open up to 200 discount stores in Poland.

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