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Research: Only 3.7% of commodity items in the FMCG market form 80% of cash turnover

According to the study, the number of SKUs with non-zero sales is increasing every year, and in 2022 it reached 348 thousand units (this number does not take into account private labels). But of the variety of assortment, tastes, package sizes and formats, only 3.7% form 80% of the turnover. At the same time, the efficiency of the assortment is gradually decreasing every year.

If in 2020 4% of SKUs were responsible for 80% of cash sales, then in 2021 - 3.8%, in 2022 - 3.7%.


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