Russia: Perekrestok.ru and 5Post launch grocery lockers at Pyaterochka
Discount Retail and Supermarket chain X5, the leading Russian food retailer, announces that Perekrestok.ru online supermarket and X5 subsidiary 5Post, which offers parcel delivery services, have launched a pilot click-and-collect service from grocery lockers in its Discount Retail Chain Pyaterochka and supermarket chain Perekrestok. This food delivery option is complementary to existing home food delivery services, as well as in-store pick up of parcels at checkout counters or pick-up points.
Currently 31 lockers for Perekrestok.ru orders have been installed in Moscow (21 at Perekrestok supermarkets and 10 at Pyaterochka discount stores). During the pilot stage, pick-up from grocery lockers is only available for orders prepaid through the website. The new Perekrestok.ru app will also feature this option in the near future. The minimum order is about $7, and delivery to the locker is free of charge.
Grocery lockers have cells with two temperature regimes: ambient temperature and zero to five degrees centigrade. Orders of frozen and bulky goods to the grocery lockers are limited during the pilot stage, and the maximum order weight is 20 kg. Click-and-collect orders for locker pick-ups are assembled at Perekrestok.ru dark stores and delivered to the lockers by the online supermarket's couriers. To collect an order, the customer enters the a code sent by text message. Purchases are stored in grocery lockers for a maximum of 12 hours (from 10 am to 10 pm).
The average check for orders collected from chilled lockers is about $36, and during the service testing stage promotional and entry price items were the most commonly ordered goods.
"The grocery lockers pilot project is aligned with X5 Retail Group's omnichannel strategy, and represents a synergy between –the 5Post parcel delivery service and our Perekrestok.ru online food delivery service. During the COVID-19 outbreak, when we have seen heightened demand for online food services, this offering is especially relevant," said Igor Shekhterman, X5's Chief Executive Officer.